680 - Thought Leadership As A Business System
Thought leadership rarely gets the same discipline as a commercial or marketing strategy. Jens Heitland breaks down what changes when an organization builds it as a system instead: from a deliberately...
24 Sep 1min
677 - The Real Work Behind Multilingual Podcasting.
Jens Heitland on what it actually takes to produce a podcast across multiple languages. The starting point isn't translation; it is fluency in the interviewer's chair, followed by a team-wide understa...
21 Sep 45s
676 - A Podcast Builds Trust. Not Just Content
A podcast has two parts, and one of them is easy to overlook. Jens talks about staying connected to guests long after recording and why that connection turns a podcast into both a content engine and a...
18 Sep 1min
674 - What Happens When an Audit Has No Pitch
What Happens When an Audit Has No PitchEvery audit begins the same way, with an assumption that has to be corrected before any real conversation can happen. The CEO across the table expects a sales pi...
11 Aug 54s
673 - Why Marketing Teams Cannot Build CEO Thought Leadership
Why Marketing Teams Cannot Build CEO Thought LeadershipCompanies invest in PR and marketing once they reach a certain size, and both functions tend to be well staffed. What they are built to do is com...
10 Aug 1min
672 - Why CEO Thought Leadership Is an Index Fund, Not a Career Move
Why CEO Thought Leadership Is an Index Fund, Not a Career MovePeople often ask me why I spend so much time writing and speaking under my own name instead of leaving that work to the company brand. My ...
7 Aug 1min
671 - Why Your Company May Not Exist to ChatGPT?
Why Your Company May Not Exist to ChatGPTWhen I sit down with CEOs and executives to talk about artificial intelligence, the conversation usually starts with anxiety. The anxiety is rarely about the t...
5 Aug 1min
