Influencers Fueled Zyn’s Rise. Could the Attention Backfire?
Zyn nicotine pouches hit the market as a run-of-the-mill tobacco-replacement product, but over the past few years, they’ve gone viral thanks to so-called “Zynfluencers”: content creators who post about Zyn. They’re not paid by Zyn’s parent company Philip Morris, and while the online hype has likely helped sales, it also presents risks for the tobacco giant. Today on the show, Bloomberg Businessweek writer Ellen Huet joins host Sarah Holder to discuss what could become an existential question: Can the company ride the Zynfluencer wave without getting in trouble if kids get hooked? Read more: Zyn’s Online Hype Risks Leading to the Nicotine Pouches’ DownfallSee omnystudio.com/listener for privacy information.
24 Jan 202516min
Is Work From Home Officially Over?
As President Trump and JPMorgan CEO Jamie Dimon require workers to come back to the office full-time, the costs and benefits of remote versus in-office work are still up for debate. Bloomberg’s work and management editor Heather Landy says many CEOs are at odds with their employees and what they want. On today’s Big Take podcast, Landy joins host David Gura to explain what’s behind the return-to-office trend and how US workers feel about it.See omnystudio.com/listener for privacy information.
23 Jan 202514min
Americans Flocked to RedNote as the TikTok Ban Loomed. Will the Party Last?
The US ban on TikTok saw millions of users – predominantly Americans – flock to another Chinese social media platform: Xiaohongshu, also known as RedNote. So far, the vibe between Chinese and American users has been convivial. But can the good times last? On today’s Big Take Asia Podcast, host K. Oanh Ha is joined by a TikTok user from Mississippi who recently joined RedNote and by Bloomberg reporter Gao Yuan to discuss what this sudden influx means for the app, its users and China’s censorship machine. Read more: TikTok Refugees in US Test Xi’s Firewall While Embracing ChineseFurther listening: Inside Microsoft’s Censorship of Bing in ChinaSee omnystudio.com/listener for privacy information.
21 Jan 202517min
The Second Trump Era Begins
On Monday at the US Capitol, Donald Trump was sworn in as the 47th American President. He then took to the podium to make his inaugural address and, shortly after, gave a rally-style speech for his supporters. Today on the show, Washington, DC bureau chief Peggy Collins joins host Sarah Holder to discuss what Trump’s first remarks say about his priorities for the next four years. Read more: Trump Inaugural Speech Vows ‘Golden Age’ to Reverse US DeclineSee omnystudio.com/listener for privacy information.
21 Jan 202518min
Antony Blinken: The Exit Interview
In his final month as the United States’ chief diplomat, Secretary of State Antony Blinken raced around the globe, responding to conflicts in the Middle East and the latest developments in the war in Ukraine. During a stop in New York, he sat down with host David Gura to talk about how he is preparing to hand over the country’s sprawling foreign policy portfolio to the incoming Trump administration.See omnystudio.com/listener for privacy information.
18 Jan 202518min
Janet Yellen: The Exit Interview
Treasury Secretary Janet Yellen has been a fixture in the economic policy world for decades. She was President Clinton’s chief economic adviser, a Federal Reserve governor and served as Fed Chair under President Obama. As her tenure at Treasury comes to an end, Yellen sits down with host David Gura to discuss the possibility of additional sanctions on Russian oil and communication between the US and China, and she reflects on her long career as a pioneering economic policymaker.See omnystudio.com/listener for privacy information.
18 Jan 202517min
Gary Gensler: The Exit Interview
Gary Gensler’s tenure as Wall Street’s top regulator is coming to an end, and the US Securities and Exchange Commission chair is reflecting on his time at the agency. In an interview with host David Gura, Gensler responds to his critics, discusses his concerns about AI, China and crypto — and shares the advice he gave President-elect Trump’s pick to replace him.See omnystudio.com/listener for privacy information.
18 Jan 202516min
What Higher Bond Yields Mean for Markets and Everyday Borrowers
The relentless rise in government bond yields has Wall Street worried. Higher treasury yields can impact borrowing costs on everything from mortgage rates to auto loans. Today on the show, host David Gura talks to Bloomberg’s Liz McCormick about why bond yields have been climbing, and what the consequences could be for consumers, markets and the economy.See omnystudio.com/listener for privacy information.
17 Jan 202518min
