KetoneIQ for Body, Brain and Business w/ Michael Brandt, EP 220

Ketones are moving from niche biohacking circles into the mainstream. Michael Brandt, CEO and co-founder of KetoneIQ, joins to explain how he built a new category—and why ketones may have a role beyond sports performance.

Michael traces his path from Stanford and YouTube to the run that sparked KetoneIQ, breaking down ketones as an energy source, how they differ from caffeine, and why he calls them a "fourth macronutrient." The conversation turns practical: using ketones for workouts and focused work, pairing them with carbs, and what to know about fasting and blood glucose.

Beyond the science, Michael shares what it took to create demand for a brand-new product, educate consumers, and stay focused on one core offering—plus how AI might make future wellness tools simpler and more personalized

Timestamps:

00:00 Introducing Michael Brandt
01:29 Building New Category
03:24 Stanford To Performance
07:35 The Spark Run
08:54 Problem Ketones Solve
09:48 Energy Source Explained
11:14 Who Uses Ketones
14:24 Ketones Plus Carbs
15:43 Fourth Macronutrient Explained
17:05 Nutrition Fundamentals Defined
19:37 Ketone Product Landscape
22:09 Convenience Matters Most
27:37 Reducing Wellness Friction
29:12 AI And Biology
35:18 Health Still Complicated
44:30 Why 10 Grams
48:00 Ketones And Glucose
51:10 Ketones While Fasting
53:42 Growth And Strategy
55:07 Focus On One
61:50 Educating Building Trust
67:03 Matching Message Audiences
70:27 Knowledge Workers Key
74:09 Where To Find
74:46 Closing Thoughts

You can find The Macro Perspective and its hosts here:

About the Podcast:

The Macro Perspective is hosted by Marcos Rivera and Seamus Sullivan, and was born from a simple but powerful mission: to help people take ownership of their health and lives. As performance health coaches, they've spent their careers empowering clients to think critically, stay curious, and make informed choices—not just in fitness, but in all aspects of life. This podcast is an extension of that mission, bringing insightful conversations that challenge, educate, and inspire.

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