Carbon-plated Dreams - Live from the IRONMAN World Championships

It's Day 2 for Feisty here in Kona and Ali‘i Drive has become a full-time triathlon runway with athletes, cruise ship passengers (who just landed on the fittest island on the planet right now), and plenty of people who are "Here for the Women's Race."

Today, Sara and Carrie are digging into women’s innovation with three brands that had the radical idea to actually study women, test on women, and ask women what they actually need.

We talk:

• female specific running shoes with Lindsay Housman, founder and CEO of Hettas
• hydration with Sarah Shah, founder and CEO of Dynasty hydration
• wetsuits and swim apparel with Ander Lopez, product manager of Orca —

All three are pushing past the tired “shrink it and pink it” formula and getting into the stuff that actually matters: female anatomy, hormones, biomechanics, fit, comfort, and performance.

A few takeaways:

• Women have different feet, sweat patterns, hormones, body shapes, and biomechanics.
• Designing for women works better when women are actually involved in the design process.
• The real innovation here isn’t just a shoe, drink, or wetsuit. It’s finally asking better questions.

Plus, you'll meet Renee Noronha, a 20-year-old athlete from India chasing the record to become the youngest person to complete an Ironman on all six continents that host one. She learned to swim at 16. Four years later, she’s racing Kona. No big deal.

Thanks to our sponsors:

Hettas.com use code: stayfeisty for 20% off at https://hettas.com/

Orca.com: Use the code FEISTY15 for 15% off at https://orca.avln.me/c/HzUkzIfxsmYo

Wahoo: Use the code FEISTY2026 to get a free Headwind Smart Fan (value $300) with the purchase of a Wahoo KICKR RUN at https://shorturl.at/WVhdr

Train with Feisty this Winter! https://livefeisty.com/training/feisty-winter-training/