The iPod: How Apple Built a Music Empire in a Year, Then Killed It
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The iPod: How Apple Built a Music Empire in a Year, Then Killed It

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

The iPod got its name from a freelance copywriter, Vinnie Chieco, who saw a stark white prototype in 2001 and thought of the pod bay doors in 2001: A Space Odyssey. This episode explains how Apple went from concept to launch in under twelve months on a project code-named P68. Jon Rubinstein spotted a 1.8-inch, five gigabyte Toshiba hard drive that had no product to live in, Tony Fadell was hired as a contractor to lead the effort, PortalPlayer built the operating system, and Pixo designed the interface. Apple's real skill was orchestration.

From there the story widens to design, business, and consequences. The look borrowed from a 1958 Braun radio by Dieter Rams, the wheel from a Bang and Olufsen telephone. The iTunes Store arrived in 2003 with 99 cent songs and FairPlay copy protection that calmed terrified record labels, and by 2011 the iPod held 70 percent of the global market. The episode also covers sealed batteries, Foxconn working conditions, and Apple's choice to cannibalize its own hit with the iPhone.

  • The first iPod used FireWire because USB 1.1 was agonizingly slow, and its mechanical scroll wheel later became a touch-sensitive click wheel.
  • Microsoft's Zune, Sony's Walkman, and SanDisk's Sansa all failed against it, yet Apple's share in South Korea sat near 2 percent.
  • The Neistat brothers spray painted warnings on iPod ads in New York to protest batteries that could not be replaced.
  • Reports from 2006 onward described Foxconn workers in Shenzhen earning as little as $50 a month and pulling 15-hour shifts.
  • Apple discontinued the iPod Touch, the last model, in May 2022, after a run of more than 450 million units sold.

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