Episode 349: Six Truths I Wish Someone Had Told Me Before I Started My Coaching Business

Eight years in, and I've been having some of the most honest conversations with my clients lately. The kind where you realize the things that held you back the longest were the things nobody ever just said plainly at the beginning.

So that's what this episode is. Six truths I learned the hard way, some in year one, some embarrassingly recently, that I'm handing to you now so you don't have to go through them the same way I did.

This one is for anyone building a coaching business, a wellness practice, an alcohol-free brand, or any kind of service-based business. The specifics will vary but the truths are universal.

IN THIS EPISODE:

• The thing most coaches confuse for expertise when they're starting out, and why it will always hit a ceiling
• Why selling might actually be the most loving thing you can do for someone and how to immediately get better at it
• What I've noticed about the coaches who go viral and why it tells you almost nothing about their actual success
• The pattern I've seen play out every single year in my own business without fail, and what it always predicts
• Why your business being unrecognizable in five years might be the best thing that ever happens to it
• How I got a six-figure book deal with fewer than 5000 followers, and what that actually means for where you are right now

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