what a sober mama wishes your kava bar knew before thanksgiving

Marina sits on both sides of the counter. She's a consultant who has worked with more than a thousand beverage businesses since 2014, and between Thanksgiving and New Year's she's also your customer: a sober woman, and now a sober mama heading into her son's first holiday season. In this episode of Mocktails with Marina, she shares five things she wishes every kava bar, non-alc lounge, and booze-free bottle shop owner knew before Thanksgiving, and what she's watched it cost owners who don't.

Thanksgiving is about five weeks away. If you haven't planned your season yet, this is the episode to listen to this week.

In this episode:

The February cliff, and why your January crowd disappears
Why your customers aren't coming for the seasonal menu, and what they're looking for instead
Why free product costs you twice, and what giving actually looks like
The people in your city who need you this season and have no idea you exist
How your January visitors decide whether you're part of their life
Protecting your energy and your team's through the busiest six weeks of the year

Resources mentioned: The Giving Season Playbook, a free holiday guide for kava bar, non-alc lounge, and booze-free bottle shop owners with a season calendar, event ideas, survival packs, holiday offers, and built-in AI prompts → https://tally.so/r/1A1Q4b

Questions? Email Marina at hello@marinamars.com.

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