Louise Hay: From Fashion Model to Hay House and the Hayride AIDS Meetings

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Louise Hay was born Helen Vera Lunney in Los Angeles in 1926. She grew up in poverty with an abusive stepfather, was sexually assaulted by a neighbor at about five, left high school at 15 and gave up a baby girl for adoption on her 16th birthday. In 1950 she moved to New York, renamed herself Louise and modeled for Bill Blass and Oleg Cassini. She married businessman Andrew Hay in 1954, and when he left her 14 years later she turned to the First Church of Religious Science and the New Thought writings of Florence Scovel Shinn and Ernest Holmes.

In the late 1970s she said she was diagnosed with incurable cervical cancer and cured it in six months through forgiveness, therapy, nutrition, reflexology and enemas, though she later said she had outlived every doctor who could confirm it. Her 1976 pamphlet Heal Your Body became the 1984 book You Can Heal Your Life, and from 1985 her Hayride support groups for gay men with HIV and AIDS grew from her living room to a hall in West Hollywood. The episode weighs her following against critics including Sarah Schulman, Peter Fitzgerald and Beryl Satter.

She also traveled to Iowa to study Transcendental Meditation with the Maharishi Mahesh Yogi.
In March 1988 she appeared on both The Oprah Winfrey Show and The Phil Donahue Show in the same week.
You Can Heal Your Life sold more than 50 million copies in over 30 languages.
Hay House, founded in 1984 with Reid Tracy as CEO, reportedly earned $100 million a year by 2007.
Her book linked acne to dislike of the self and venereal disease to sexual guilt, claims critics called victim blaming.

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