The Irrational Mind | With Kristen Berman26 Okt 2021

Can Credit Karma Help Us Manage Our Money?

Behavior Change is hard, but if there is an area even harder to master it’s personal finances. Things like saving and building a credit score are far from our favorite activities. In this episode of The Science of Change, our host Kristen Berman talks to Product Manager and the Growth Lead for Credit Karma Money, Kyle Thibaut. Kyle and Kristen talk about getting people to save and spend, habit formation, removing friction, and overall changing people’s relationship with money; all leading to Credit Karma’s ultimate goal: automate our finances for us. Hop in and learn about this company’s behavioral science and its expertise in defaulting people into good financial behavior.

Jump straight into:

(01:10) - How much do you have in your emergency fund?: Credit Karma’s start as a savings account service.

(10:51) - Instant Karma!: Getting people to spend money and sign up for their service with prize-linked spending.

(16:49) - Sorting old obstacles for debit card users: Removing friction, setting new users up quickly, and adding digital options to the user experience.

(23:13) - How paternalistic should an app be?: Helping people save money and have a great credit score.

(27:36) - Multi-step flows vs. single page forms: What works better for Credit Karma data collection.

(30:56) - What is your job?: How ranking by popularity can decrease time and energy spent making choices.

(35:03) - What’s next for Credit Karma?: The future of money, FinTechs, and how to make financial products for today and tomorrow.

Episode resources

Additional reading and citations

Connect with Kyle through Twitter

Credit Karma

Thank you for listening to The Science of Change. Reach out to Kristen through LinkedIn and visit The Irrational Labs website for more information on behavioral science.

This show is presented by SetSail (follow on LinkedIn) and produced by Kristen Berman and Studio Pod Media. The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by nodalab.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(29)

What a parenting expert (and toddlers) can teach PMs about product engagement | Julie King

Julie King is a renowned parenting expert, author, and workshop leader who has dedicated her career to helping parents communicate more effectively with their children. She is the co-author of two bes...

21 Maj 202541min

What growth teams can learn from an expert dog trainer | Mac Namara, Dog Trainer

Mac Namara is an expert dog trainer who specializes in positive reinforcement techniques. She runs Puppy Prep, a company designed to help new dog owners set their puppies up for success from day one t...

30 Apr 202549min

What Noom can teach product teams about behavior change and retention | Christine May (Behavioral Scientist & Advisor, Ex-Noom)

Christine May helped spearhead behavioral science at Noom, shaping it into an engine for user segmentation and accountability. As their former Head of Behavioral Science, she championed Noom’s “big pi...

6 Apr 202542min

What an orchestra conductor can teach managers about building world-class teams | Marin Alsop (Conductor)

Marin Alsop is a world-renowned conductor and the first woman to lead major orchestras internationally. The subject of the Emmy-nominated documentary "The Conductor” and formerly Music Director of the...

5 Mars 202532min

What a world-renowned magician can teach product and growth teams | David Gerard (Magician & Mentalist)

David Gerard is one of Silicon Valley's most sought-after magicians and mentalists, performing over 90 shows annually for Fortune 500 companies and tech industry leaders. Before pursuing magic full-ti...

16 Feb 202544min

What product teams can learn from the author of Ender’s Game | Orson Scott Card, Author

Orson Scott Card is the author of Ender’s Game, one of the most influential science fiction novels ever written, and its sequel Speaker for the Dead, among other bestselling works. Ender’s Game is wid...

2 Feb 202537min

What a former Booking.com product leader says about testing | Kristina Gibson (Director of Product, Booking.com)

Kristina Gibson most recently was the CPO at Dott, accelerating their growth to over 100M rides annually. She led the merger with TIER to form Europe’s largest e-bike and scooter operator.She is a for...

19 Jan 202539min

What pricing teams can learn from a top winemaker | Dan Petroski (Founder, Massican)

Dan Petroski is the founder and winemaker of Massican Wines. Massican was recently acquired by Gallo and is the only solely white wine producer in Napa Valley—a region famed for reds. Dan is known as ...

5 Jan 202532min