Episode 1: Apple & Netflix- Titans Entering the Ad Landscape

Digital Madvertising is back and better than ever. Each week we will be covering the always-evolving world of digital advertising & technology in a digestible short-form way. If you are in the digital advertising space, marketing, business owner, or someone who is looking to gain knowledge this pod is for you!

In this episode, we uncover Netflix’s possible entry into advertising and what that could mean for you as a customer or business owner/marketing professional.

We also look at Apple, which has pushed for more privacy measures over the past few iOS updates, and how they are looking at creating their own ad monopoly.

Show notes:

Intro: Hey everyone welcome to the Digital Madvertising podcast. Here we are going to be discussing the week's news, trends, and updates from the world of digital marketing and tech. I am your host Chris Clark and with me, I have my two co-hosts Karthik Nair and Connor Sage. Guys, how's it going?

Netflix News - Service starting in Nov 2023

Netflix Inc. is considering pricing its new advertising-supported tier at $7 to $9 a month, half as much as its current, most-popular plan, which costs $15.49 monthly with no commercials.

The goal is to attract subscribers who are willing to watch some ads in exchange for a lower monthly rate. Trying to strike a careful balance between reaching a more cost-conscious consumer while still offering a pleasant experience.

US$65 cost for a thousand views, seeking a minimum US$10m annual ad spend commitment from companies now, and touting the company can get 500,000 subscribers on the ad-supported tier by the end of 2022.

Netflix plans to sell about four minutes of commercials per hour for the ad-supported service. The company will show advertisements before and during some programs, but not after.

Cons

• Not much targeting is available to curate ads toward viewers in the start.
• The same spots don’t repeat over and over again.
• It’s also telling advertisers it wants to make smaller deals upfront so it doesn’t overpromise and overwhelm viewers with the spots.

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

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