Marketing School - Digital Marketing and Online Marketing Tips10 Aug 2023

There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You

In episode #2531, we delve into the fact that there are LESS active podcasts in July 2023 than in 2018 (and what it means for you!) In 2018, there were 55000 active podcasts and today there are 493000. Don’t worry, the news came as a surprise to Eric and Neil too. Tune in today to hear why short-form content, utilizing video, and understanding psychology are the keys to making a name for yourself in today’s podcasting industry! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You. [00:43] The number of active podcasts in 2023 compared to active podcasts in 2018. [01:38] Why video content (as opposed to audio only) is the way to go. [02:42] Factors that influence retention rates. [03:18] The power of short-form, repurposable content. [03:56] Skills to master to succeed as a podcaster. [04:37] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Sign up for the next Marketing Mastermind class on Leveling Up Founders Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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