308 | How to Use Data Analysis for SEO w/JR Oakes

308 | How to Use Data Analysis for SEO w/JR Oakes

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the Office of Research Integrity, Data Analysis is the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data.

As we all know, there is so much data we have access to as SEOs, but what can you do with it and how do you use it to improve your organic traffic? Let's talk about it in the first part of a two-part series about Machine Learning and SEO.

Also in this episode, we'll talk about what happened with rel=next/prev mixup, AMP is coming to your inbox, YouTube's dominance in mobile traffic, and the growth of e-commerce - all this and more, today on the EDGE!

Sponsor

EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.

Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

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News from Episode 322 with Arlie Hartman

News from Episode 322 with Arlie Hartman

Our special guest this week on the EDGE of the Web podcast is Arlie Hartman, Chief Information Security Officer at BraunAbility. He'll be talking about cybersecurity with us, but will also provide opinion and analysis on some of the latest #DigitalMarketing headlines: Podcasts results expected as SERP results in Google We've already seen it popping up- SERP results with podcast episode info and a play button from Google search. This feature is going to be prime real estate! Amazon Echo keeps overwhelming stronghold on market share With over 76 million units sold- Amazon Echo continues to be the clear leader when it comes to at-home (or office) smart speakers. Over 106 Million people affected by the Capital One hack 30 GB of data was stolen from Capital One in a hack where the accused used a rented server to gain access, and siphon off data, including Social Security Numbers, and bank account numbers.

14 Aug 201916min

322 | Securing Your Customers and Yourself - Interview with Arlie Hartman

322 | Securing Your Customers and Yourself - Interview with Arlie Hartman

If all the craziness you hear about malware, cybersecurity, data breaches, info security, and ransomware attacks have you feeling nervous, then you'll want to learn how to fight back. Our special guest this week on the EDGE of the Web podcast is Arlie Hartman, Chief Information Security Officer at BraunAbility. He'll be talking about cybersecurity with us, but will also provide opinion and analysis on some of the latest #DigitalMarketing headlines during the news roundup segment of episode 322

13 Aug 201942min

News from Episode 321 with Kirk Williams

News from Episode 321 with Kirk Williams

Don't miss our special guest this week on the award-winning EDGE of the Web podcast: Kirk Williams of ZATO Marketing. He's a leading PPC expert and will also provide commentary and analysis on all the latest #DigitalMarketing headlines during the news roundup segment of Episode 321.

7 Aug 201912min

321 | Smart Shopping with Google Ads - Interview with Kirk Williams

321 | Smart Shopping with Google Ads - Interview with Kirk Williams

Smart Shopping Ads and Campaigns are on the rise. Are you ready to leverage them into business success? PPC Hero says he's among the Top 25 Most Influential PPCers in the world (and has been for 3 years running). Search Engine Journal says he's one of the 23 Top PPC Experts You Should Follow in 2019. Who are we talking about? Kirk Williams of ZATO Marketing, and he's going to join us for episode 321 of the EDGE of the Web podcast to talk about smart shopping ads and campaigns. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

6 Aug 201952min

News from Episode 320 with Shay Rowbottom

News from Episode 320 with Shay Rowbottom

The Digital Marketing news roundup on the Site Strategics EDGE of the Web podcast makes sense of the latest headlines. This week's episode features special guest Shay Rowbottom of Rowbottom Marketing, and explores Google's new social network, possible algorithm updates, and LinkedIn moving beyond "business only" style posts.

23 Juli 201910min

320 | Extreme Growth from LinkedIn - Interview with Shay Rowbottom

320 | Extreme Growth from LinkedIn - Interview with Shay Rowbottom

More and more companies involved in B2B Digital Marketing realize they need to make the most of LinkedIn but aren't sure how to make it happen. Find out how Shay Rowbottom of Rowbottom Marketing leverages video content to connect with target audiences. She joined LinkedIn back in May 2018 and within one year gained more than 60,000 followers! Tune-in for episode 320 of the award-winning EDGE of the Web podcast

23 Juli 201953min

News from Episode 319 with Tim Schmoyer

News from Episode 319 with Tim Schmoyer

Ready for another Digital Marketing news roundup segment on the award-winning EDGE of the Web podcast? This week features commentary and analysis with Tim Schmoyer, Founder and CEO of Video Creators

9 Juli 201915min

319 | Storytelling on YouTube to Create a Huge Audience - Interview with Tim Schmoyer

319 | Storytelling on YouTube to Create a Huge Audience - Interview with Tim Schmoyer

YouTube launched back in 2005 when it was largely just cat videos and low-quality content. It's come a loooong way since then, baby! @timschmoyer, Founder and CEO of Video Creators, has been getting results on the platform since 2006, and has handled YouTube strategies for the likes of HBO, Warner Bros, and even Disney! In short, if your company doesn't have a YouTube strategy, you're missing out! Find out more in episode 319 of the EDGE of the Web podcast TODAY Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! -- Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

9 Juli 201943min

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