308 | How to Use Data Analysis for SEO w/JR Oakes

Carla Johnson is a well-known keynote speaker, author and Chief Experience Officer at Type A Communications. She helps companies tell better stories in order to build stronger brand awareness, better customer engagement, and increase revenue. She is a consultant to the Content Marketing Institute and has worked with brands like American Express, Dell, and Motorola. More recently, Carla co-authored the book Experiences: The 7th Era of Marketing with Robert Rose which teaches marketers how to develop, manage, and lead the creation of valuable experiences for their organization. We wanted to have Carla on this week's show to talk about branding - and more specifically innovative branding. She has worked with some of the world's biggest brands and has some great insight into how to keep that innovative culture in your company. If you enjoyed our conversation with Carla, be sure to check out her presentation at Content Marketing World in a few weeks. If you haven't bought your tickets for the event yet, use Carla's discount code to save $100. Use code SPKR100 at checkout.

15 Aug 201756min

You've heard Erin mention on the show before that agency behind Edge of the Web (Site Strategics) is an agile digital marketing agency but what does that mean and why did we decide to become agile? When Site Strategics wanted to become an agile digital marketing agency earlier this year, we reached out to this week's guest Muhammad Yasin, the director of marketing at PERQ. He and his team shifted to agile marketing a couple years before and our team picked his brain about some of the lessons he learned in the process of this shift. So this week, having realized we've never dedicated a show to the topic, we decided to bring Muhammad on the show with our COO Jason Fletcher to talk about agile marketing and why both of our organizations work in this manner. To learn more about PERQ, we had the co-founders of the company on our show a couple years ago. Listen to that show here: http://edgeofthewebradio.com/seo-podcast/show-68-perq-consumer-incentives/

8 Aug 201757min

Finding that perfect digital marketing agency or consultant can be a difficult task for a business. Many great businesses have been burned in the past by a bad agency while the good agencies and consultants struggle to get work. John Doherty saw this issue and decided to do something about it. So, in 2013 he launched Credo. Credo looks to match businesses with reputable and vetted consultants and agencies. Every consultant or agency is vetted by John and then he helps that business find the right consultant or agency to fit their needs and budget. John has spent several years in digital marketing, previously working as a consultant with Distilled. He has worked with small-VC backed start-ups to large hotel chains with multiple brands. John is a great resource in the SEO and digital marketing industry, so we are certainly excited to bring him on this episode of Edge of the Web.

27 Juli 20171h 2min

Have you noticed an increase of videos that are showing up in your Facebook feed? Well, this certainly is a trend we are seeing and one we predicted. But with this increase in videos, it is getting harder and harder to get your video noticed. So this week, we wanted to talk with David Feinman, CEO of Viral Ideas, a video marketing agency out of Philadelphia. David gained national recognition for creating The Zombie Run that went viral across the country - getting featured by CNN and Wired. David shares with us some great tips on how to get your video noticed and keep them watching throughout the whole video. All this and more, today on the EDGE!

24 Juli 20171h 2min

What is programmatic advertising? It has become a common practice in digital marketing agencies, but the term might be new to most people. Programmatic Advertising is the process of targeting specific users with your ad - which can be a more efficient spend of advertising dollars. The IAB is estimating that by 2018, programmatic advertising will be over 80% of a company's marketing spend - so it is definitely a market digital marketers need to be aware of. So we wanted to bring on Priya Kapoor of Point It. They have a great programmatic team at Point It and Priya is one of their Programmatic Campaign Managers. She has been in digital marketing for only a couple years and has caught on very quickly! This show we also have a very exciting announcement to make! Edge of the Web just received the "Best Podcast/Audio Series" award for 2017 from the Content Marketing Institute and Content Marketing Awards! We are very honored to have received the award and we're excited to meet everyone at the Content Marketing World in September.

18 Juli 201755min

Paul Klebanov has been building multi-million dollar websites since he was 14 years old and by the time he was 27, he had made $3.1 Million from the e-commerce website - and then lost it all. In this episode, we'll talk to Paul about how he built a successful e-commerce website and what he learned from his downfall. Plus, he is a speaker for SEMrush and has regular speaking gigs, webinars, interviews on a regular basis. We talk with Paul about the latest news out of SEMrush and what we can expect from the tool in the future. And if you didn't know, SEMrush is one of the best tools a digital marketer can have in their tool bag - we will go over some of the best features of the tool and how you can use it to do research on your competitors! !

11 Juli 20171h 6min

We are back! After a few weeks off for a summer break, we are back at it and excited to bring you our next series of shows! If you have any questions or topics you would like us to discuss, please reach out to us! What is Native Advertising and how can I use it to help promote my content? Well, who better else to talk to us about native advertising than Chad Pollitt, Partner & VP of Audience of the Native Advertising Institute. Chad has been creating online campaigns for over 15 years for some of the world's most recognisable brands and has been named a member of the Forbes Top 100 list. He is also the author of "The Native Advertising Manifesto", "The Content Promotion Manifesto", and "51 Things Your Mother Taught You About Inbound Marketing." Chad is located locally, so we were glad to welcome him to our studio for this week's show!

6 Juli 20171h 5min

Eight years ago, he was broke, in the middle of a divorce, had hundreds oof thousands of dollars in debt, and just lost his home. He then started a blog, wrote content, and has millions of visitors to his blog every year. That man is Jeff Bullas of JeffBullas.com and today we are going to talk to him about his story and why he started JeffBullas.com. Plus, he has a new eBook out called 101+ Tips and Tactics to Grow Your Web Traffic and we discuss some of the tips he has in the eBook. He also has a Udemy course called 7 Key Steps to Blogging Mastery.

6 Juni 20171h 6min