358 | Google's Ups and Downs with Greg Finn

358 | Google's Ups and Downs with Greg Finn

Our featured guest this week on the award-winning EDGE of the Web podcast is Greg Finn, Chief Marketing Officer at Cypress North. He has been involved with the digital marketing industry for over 12 years now and is a certified Google Adwords partner. We turned to Greg to provide us insight to overcome the challenges working with Google. If you are in the digital marketing industry then you know that our relationship with Google is like a rollercoaster with the core algorithm updates and the changes in requirements when it comes to being a part of the Google Partner Program. Tune into episode 358 of EDGE of the Web to deep dive into everything Google!

Key topics discussed during the show:

  • Google Partner Program
    • Certifications
    • Shift in requirements
  • Issues inside of Google Ad matching
  • Podcasting with Search Engine Journal

Avsnitt(844)

683 | News from the EDGE | Week of 5.13.2024

683 | News from the EDGE | Week of 5.13.2024

Welcome back for another week of news from the EDGE! Host Erin Sparks speaks with Mordy Oberstein and Jacob Mann about several key articles regarding Google's strategies and developments in SEO and AI...

18 Maj 202440min

682 | Real World E-E-A-T w/ Michael Lewittes

682 | Real World E-E-A-T w/ Michael Lewittes

On top of being the founder and CEO of Ranktify, Michael Lewittes has had his hand in every jar of the SEO industry. As a media industry expert and journalism extraordinaire of over 25 years, Michael ...

16 Maj 202443min

681 | News from the EDGE | Week of 5.6.2024

681 | News from the EDGE | Week of 5.6.2024

Welcome back to news from the EDGE! Mordy couldn't make it this week so VP of Growth Marketing at Musora Media AND featured guest of this week's interview series, Michel Fortin steps in to give newsca...

8 Maj 202450min

680 | Authentic AI w/ Michel Fortin

680 | Authentic AI w/ Michel Fortin

Welcome back, VP of Growth Marketing at Musora Media, Michel Fortin. This week, we discuss the capabilities of AI in digital marketing and assess the new high-touch contributory role that SEOs will be...

7 Maj 202440min

679 | News from the EDGE | Week of 4.29.2024

679 | News from the EDGE | Week of 4.29.2024

Welcome back to News from The EDGE! TikTok has been ordered by the U.S. Government to sell the platform to a U.S. company within 9 months or face a ban in the states. TikTok plans to contest the U.S. ...

3 Maj 202432min

678 | Moore's Law & the Accelerated Growth of AI w/ Michel Fortin

678 | Moore's Law & the Accelerated Growth of AI w/ Michel Fortin

This week's guest is Michel Fortin, VP of Growth Marketing at Musora Media. In that role, Michel leads digital marketing and optimization strategies such as auditing and improving the marketing funne...

2 Maj 202437min

677 | Fending off Local Attacks w/ Joy Hawkins

677 | Fending off Local Attacks w/ Joy Hawkins

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Local SEO specialist, Joy Hawkins, returns for her second inter...

24 Apr 202445min

676 | Getting Tactical with Local SEO w/ Joy Hawkins

676 | Getting Tactical with Local SEO w/ Joy Hawkins

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Top Google contributor and owner of Sterling Sky, Joy Hawkins, ...

16 Apr 202439min

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