437 | News from the EDGE | Week of 7.26.2021

437 | News from the EDGE | Week of 7.26.2021

Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today's news update covers the gamut—another unexpected algorithm update, a recommendation for redirects from Illyes and a new feature that tells end users why a page is ranking in their search results.

[00:06:54] Google hits us with another spam update

[00:12:16] Gary Illyes recommends keeping redirects in place for one year

[00:16:20] Google is showing why pages rank to the end user

Avsnitt(844)

EP 260: The Marriage of Audience & Intent in Paid Search w/Dan Golden

EP 260: The Marriage of Audience & Intent in Paid Search w/Dan Golden

Dan Golden is the President and Chief Search Artist at Be Found Online, which has been named as the #1 place to work according to AdAge. He's very passionate towards search and we dive deep with him i...

6 Apr 20181h 5min

EP 259: Preparing for the Future of Search & SEO w/Jeremiah Smith

EP 259: Preparing for the Future of Search & SEO w/Jeremiah Smith

Here in central Indiana, we're tired of this cold. It's been a long winter and so we decided to catch up with Jeremiah Smith of SimpleTiger in Sarasota, Florida. He started his own agency in 2007 and ...

19 Mars 20181h 8min

EP 258: Picking the Right Engagement Metrics for SEO w/Cyrus Shepard

EP 258: Picking the Right Engagement Metrics for SEO w/Cyrus Shepard

What engagement metrics are you using in your SEO campaign? In this episode, we talk to Cyrus Shepard and get his feedback on that question plus we take audience questions! Also, have you seen that Go...

16 Mars 20181h 1min

EP 257: Building SEO Strategies Around Google Search Quality Evaluator Guidelines w/Phil Singleton

EP 257: Building SEO Strategies Around Google Search Quality Evaluator Guidelines w/Phil Singleton

A couple years ago, Google released their Google Search Quality Evaluator Guidelines - a training and resource document they use for the Search Quality Evaluators program. This 160-page document was u...

6 Mars 20181h 14min

EP 256: The State of Publishing in 2018 w/Loren Baker

EP 256: The State of Publishing in 2018 w/Loren Baker

Fifteen years ago, Loren Baker decided to start up a website (or web journal, at the time) called Search Engine Journal and now it has become one of the most popular blogs in the SEO industry. In this...

28 Feb 20181h 11min

EP 255: 10x Marketing Formula w/Garrett Moon

EP 255: 10x Marketing Formula w/Garrett Moon

Results or Die – that's the philosophy of CoSchedule, an online tool for organizing all of your digital marketing. The CEO and co-founder, Garrett Moon, has authored a new book called the 10x Marketin...

13 Feb 20181h 10min

EP 254: Google Local Questions & Answers w/Aaron Weiche

EP 254: Google Local Questions & Answers w/Aaron Weiche

Last year, Google released a new feature to Google My Business pages called Google Questions and Answers but most business owners have no idea it even exists. Aaron Weiche is the Chief Marketing Offic...

6 Feb 20181h 16min

EP 253: How to Build a Brand Community w/Carrie Melissa Jones

EP 253: How to Build a Brand Community w/Carrie Melissa Jones

One topic we have never covered on the show in the past six years is building a community around your brand. Companies large and small have created communities for their brands, but how do you make yo...

30 Jan 20181h 7min

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