437 | News from the EDGE | Week of 7.26.2021

437 | News from the EDGE | Week of 7.26.2021

Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today's news update covers the gamut—another unexpected algorithm update, a recommendation for redirects from Illyes and a new feature that tells end users why a page is ranking in their search results.

[00:06:54] Google hits us with another spam update

[00:12:16] Gary Illyes recommends keeping redirects in place for one year

[00:16:20] Google is showing why pages rank to the end user

Avsnitt(844)

EP 236: Job Recruiting and Interviewing Via Text w/Aman Brar

EP 236: Job Recruiting and Interviewing Via Text w/Aman Brar

What do you more often - call or text? For many (especially millennials) texting has become the preferred method of communication and Aman Brar CEO of Canvas thinks the next evolution in the hiring pr...

22 Aug 201747min

EP 235: Becoming an Innovative Brand w/Carla Johnson

EP 235: Becoming an Innovative Brand w/Carla Johnson

Carla Johnson is a well-known keynote speaker, author and Chief Experience Officer at Type A Communications. She helps companies tell better stories in order to build stronger brand awareness, better ...

15 Aug 201756min

EP 234: How to Become an Agile Digital Marketing Agency w/Muhammad Yasin

EP 234: How to Become an Agile Digital Marketing Agency w/Muhammad Yasin

You've heard Erin mention on the show before that agency behind Edge of the Web (Site Strategics) is an agile digital marketing agency but what does that mean and why did we decide to become agile? Wh...

8 Aug 201757min

EP 233: Building the Credo Brand in a Crowded Space w/John Doherty

EP 233: Building the Credo Brand in a Crowded Space w/John Doherty

Finding that perfect digital marketing agency or consultant can be a difficult task for a business. Many great businesses have been burned in the past by a bad agency while the good agencies and consu...

27 Juli 20171h 2min

EP 232: The Future of Mobile Video Advertising w/David Feinman

EP 232: The Future of Mobile Video Advertising w/David Feinman

Have you noticed an increase of videos that are showing up in your Facebook feed? Well, this certainly is a trend we are seeing and one we predicted. But with this increase in videos, it is getting ha...

24 Juli 20171h 2min

EP 231: What is Programmatic Advertising w/Priya Kapoor

EP 231: What is Programmatic Advertising w/Priya Kapoor

What is programmatic advertising? It has become a common practice in digital marketing agencies, but the term might be new to most people. Programmatic Advertising is the process of targeting specific...

18 Juli 201755min

EP 230: Competitive Intelligence & SEMrush w/Paul Klebanov

EP 230: Competitive Intelligence & SEMrush w/Paul Klebanov

Paul Klebanov has been building multi-million dollar websites since he was 14 years old and by the time he was 27, he had made $3.1 Million from the e-commerce website - and then lost it all. In this ...

11 Juli 20171h 6min

EP 229: What is Native Advertising? w/Chad Pollitt

EP 229: What is Native Advertising? w/Chad Pollitt

We are back! After a few weeks off for a summer break, we are back at it and excited to bring you our next series of shows! If you have any questions or topics you would like us to discuss, please rea...

6 Juli 20171h 5min

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