437 | News from the EDGE | Week of 7.26.2021

437 | News from the EDGE | Week of 7.26.2021

Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today's news update covers the gamut—another unexpected algorithm update, a recommendation for redirects from Illyes and a new feature that tells end users why a page is ranking in their search results.

[00:06:54] Google hits us with another spam update

[00:12:16] Gary Illyes recommends keeping redirects in place for one year

[00:16:20] Google is showing why pages rank to the end user

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Google Reveals Search Quality Guidelines – Show 156

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Reverse SEO and Reputation Management – Show 155

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Display Ads Success – Show 154

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Google Conspiracy Theories – Show 153

Google Conspiracy Theories – Show 153

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Never Hire an In-House SEO – Show 152

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After Optimizing Your Website, What's Next? – Show 151

After Optimizing Your Website, What's Next? – Show 151

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