477 | Product-Led SEO with Eli Schwartz

477 | Product-Led SEO with Eli Schwartz

Eli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO. On this podcast we cover his career, his struggles in the early days of SEO as well as his new book, "Product-Led SEO: The Why Behind Building Your Organic Growth Strategy". It's a great take on how SEO is really about the customer needs, not the rank you receive. Dive into the first of two interview segments with us as we unpack a philosophical change in SEO.

[00:05:45] Eli's start - how he learned SEO by getting smacked upside the head by Google.

[00:16:09] You need to help people in your industry as you have been helped along the way.

[00:17:12] The Interview Series Title Sponsor: Site Strategics

[00:18:03] Eli Schwartz's Book: Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

[00:18:30] A philosophical change for SEO

[00:23:27] Sponsor for EDGE of the Web: Wix

[00:25:48] The Core of SEO: The User and then The Product

[00:28:39] Reclaim your own Product and Features

[00:31:04] Don't chase the alogrithm: algorithms change, users don't change

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747 | Ethics & Privacy Concerns with AI Writing

747 | Ethics & Privacy Concerns with AI Writing

Everyone's lit up with AI advancements, but what about our privacy? Erin Sparks and Michael Lewittes dive into the ethics and privacy concerns surrounding AI, shedding light on the rapid information e...

27 Feb 202540min

746 | Social News from the EDGE | Week of 2.17.2025

746 | Social News from the EDGE | Week of 2.17.2025

Duncan Alney of Firebelly joins the EDGE to give his take on Social Media news and trends. A long-time friend of the show, we got him on board to dig into what we should be paying attention to in Soci...

21 Feb 202532min

745 | AI and Journalism / Michael Lewittes

745 | AI and Journalism / Michael Lewittes

Michael Lewittes swings back around to the EDGE to discuss a current and concerning topic, AI content and its effect on journalism. Michael brings his quarter-century of media experience to the table,...

14 Feb 202538min

744 | AI / SEO News from the EDGE | Week of 2.3.2025

744 | AI / SEO News from the EDGE | Week of 2.3.2025

Sara Taher joins the EDGE team this week to have a focused discussion of AI and SEO in the news. From China's deep-sea AI shake-ups to Meta monetizing threads and Google's evolving search Quality Rate...

7 Feb 202549min

743 | Leadership & Long-Play Strategies in Digital Marketing w/ Wix's Paula Mejia

743 | Leadership & Long-Play Strategies in Digital Marketing w/ Wix's Paula Mejia

Busy doesn't always mean productive. How do you balance the need for continued content with the need for quality? Paula Mejia, VP of Enterprise Marketing from WIX Studio, shares her insights on mainta...

31 Jan 202539min

742 | SEO News from the EDGE | Week of 1.20.2025

742 | SEO News from the EDGE | Week of 1.20.2025

Is your brand braced for the seismic shifts that Large Language Models (LLMs) are creating in the search landscape? Cindy Krum from Mobile Moxie joins us for her new regular spot in SEO News from the ...

30 Jan 202545min

741 | Enterprise Marketing Growth w/ Paula Mejia of WIX Studio

741 | Enterprise Marketing Growth w/ Paula Mejia of WIX Studio

We dive into enterprise marketing management with Paula Mejia, Vice President of Enterprise Marketing at WIX Studio in this episode. Paula brings a wealth of knowledge from her nine-year journey with ...

24 Jan 202533min

740 | News from the EDGE | Week of 1.13.2025

740 | News from the EDGE | Week of 1.13.2025

This week, we've got a jam-packed session covering the latest and most pressing news in digital marketing and SEO. Top Stories: we discussed the recent merger of Getty and Shutterstock and its implica...

18 Jan 202550min

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