521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer

521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer

Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can't use our Google SEO mindset for YouTube optimization. It's not going to work, and we learn why it doesn't on today's show. Sneak peek: It's about engagement and emotion…that's what feeds the algorithm. Be sure to check out the Video Creators YouTube channel at https://www.youtube.com/user/videocreatorstv

[00:07:42] The Google Mentality Doesn't Apply to YouTube

[00:13:18] EDGE of the Web Title Sponsor: Page One Power edgeofthewebradio.com/pageonepower

[00:14:54] Paradigm Shift #1: No Longer Targeting Keywords - Target People

[00:19:53] Paradigm Shift #2: Don't Think Search, Think Browse

[00:22:58] EDGE of the Web Sponsor: Site Strategics

[00:25:11] Archetypes in Thumbnail Design

[00:26:59] Paradigm Shift #3: Less Info, More Entertainment

[00:29:09] Emotion is a Higher Value Than the Topic

[00:32:15] Steps to Reach Your Audience

Thanks to our sponsors!

Site Strategics https://www.sitestrategics.com

Page One Power https://edgeofthewebradio.com/pageonepower

Follow Tim:

https://twitter.com/timschmoyer

https://www.facebook.com/videocreatorstv

https://www.linkedin.com/company/videocreators/

The Video Creators Podcast - https://podcasts.apple.com/us/podcast/video-creators/id1073455415

Discover Calls - https://videocreators.com/seven-signals/discovery-call/

Avsnitt(844)

731 | News from the EDGE | Week of 12.2.2024

731 | News from the EDGE | Week of 12.2.2024

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730 | News from the EDGE | Week of 11.25.2024

730 | News from the EDGE | Week of 11.25.2024

Ori Zilbershtein joins the EDGE as a guest to go over the news this week. We crack open a number of Google News pieces from around the marketing space. Some quick takeaways: Make sure you use WhatsApp...

28 Nov 202440min

729 | EDGE Tool Series: SEOGets w/ Matthew Mellinger

729 | EDGE Tool Series: SEOGets w/ Matthew Mellinger

We have started a new series on EDGE of the Web. We're focusing on marketing tools that we love! Hopefully, you'll love them just as much as we do. First up: SEOGets.com Mathew Mellinger, Co-Founder o...

27 Nov 20241h 8min

728 | News from the EDGE | Week of 11.18.2024

728 | News from the EDGE | Week of 11.18.2024

What is Google's latest shake-up? The Page Experience Report's exit from Search Console. This week, we are joined by the insightful Lidia Infante from SurveyMonkey, as we explore the headlines in the ...

22 Nov 202447min

727 | AI Prompt Engineering Tactics w/ Britney Muller

727 | AI Prompt Engineering Tactics w/ Britney Muller

We're in the second segment of our interview with the AI engineering powerhouse Britney Muller. We discuss the fascinating interplay of creativity and technical prowess in AI prompt engineering Britta...

21 Nov 202444min

726 | News from the EDGE | Week of 11.11.2024

726 | News from the EDGE | Week of 11.11.2024

Literally, if you have to check your legalese, check the site you have on the package, Mattel! Top news of the week in digital marketing and AI. Matt Mullenweg gets trolled by a mock website based on ...

14 Nov 202430min

725 | Semrush Acquires Search Engine Land | What's Next?

725 | Semrush Acquires Search Engine Land | What's Next?

This is the first for EDGE of the Web, which has the top brass from Search Engine Land! Erin welcomes the impressive panel featuring: Marc Sirkin, CEO of Third Door Media, Danny Goodwin, Editorial ...

12 Nov 202448min

724 | News from the EDGE | Week of 10.28.2024

724 | News from the EDGE | Week of 10.28.2024

Mordy's back with the EDGE after his holiday and throws out hot takes and Captain Obvious moments on the show. We cover the news of the week: AI Overviews that are rolling out in 100+ countries (excep...

1 Nov 202447min

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