521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer

521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer

Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can't use our Google SEO mindset for YouTube optimization. It's not going to work, and we learn why it doesn't on today's show. Sneak peek: It's about engagement and emotion…that's what feeds the algorithm. Be sure to check out the Video Creators YouTube channel at https://www.youtube.com/user/videocreatorstv

[00:07:42] The Google Mentality Doesn't Apply to YouTube

[00:13:18] EDGE of the Web Title Sponsor: Page One Power edgeofthewebradio.com/pageonepower

[00:14:54] Paradigm Shift #1: No Longer Targeting Keywords - Target People

[00:19:53] Paradigm Shift #2: Don't Think Search, Think Browse

[00:22:58] EDGE of the Web Sponsor: Site Strategics

[00:25:11] Archetypes in Thumbnail Design

[00:26:59] Paradigm Shift #3: Less Info, More Entertainment

[00:29:09] Emotion is a Higher Value Than the Topic

[00:32:15] Steps to Reach Your Audience

Thanks to our sponsors!

Site Strategics https://www.sitestrategics.com

Page One Power https://edgeofthewebradio.com/pageonepower

Follow Tim:

https://twitter.com/timschmoyer

https://www.facebook.com/videocreatorstv

https://www.linkedin.com/company/videocreators/

The Video Creators Podcast - https://podcasts.apple.com/us/podcast/video-creators/id1073455415

Discover Calls - https://videocreators.com/seven-signals/discovery-call/

Avsnitt(844)

723 | Concepts, Philosophies, and the Future of AI w/ Britney Muller

723 | Concepts, Philosophies, and the Future of AI w/ Britney Muller

Britney Muller rejoins the EDGE to weigh in on the progress of AI and LLMs for use in marketing, the over-hyped announcements to Google's transformative papers, and the ethical dilemmas in AI developm...

1 Nov 202445min

722 | News from the EDGE | Week of 10.21.2024

722 | News from the EDGE | Week of 10.21.2024

We're back from Tech SEO Connect! And we brought Mark Williams-Cook to pinch-hit for Mordy while he was on holiday….and last minute, so there's that. We dialed into some things that we missed while we...

25 Okt 202447min

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power o...

23 Okt 202438min

720 | Meta AI Advertising w/ Akvile Defazio

720 | Meta AI Advertising w/ Akvile Defazio

Erin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social...

9 Okt 202439min

719 | News from the EDGE | Week of 9.30.2024

719 | News from the EDGE | Week of 9.30.2024

Yes, sometimes it happens. We don't get through all of the news prepped. Mordy, Erin and Jacob take on the WordPress vs WP Engine scenario with a bit of fervor that really tanked the rest of the news,...

4 Okt 202433min

718 | LLMs and "Summarization Engines" w/ Kristine Schachinger

718 | LLMs and "Summarization Engines" w/ Kristine Schachinger

What is the future of Large Language Models and Search? Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramific...

3 Okt 202442min

717 | News from the EDGE | Week of 9.23.2024

717 | News from the EDGE | Week of 9.23.2024

Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are "turning away" from traditional search engines like Google, but h...

27 Sep 202440min

716 | Insights from SE Ranking's AI Overview Study w/ Anastasia Kotsiubynska

716 | Insights from SE Ranking's AI Overview Study w/ Anastasia Kotsiubynska

Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google's search results an...

25 Sep 20241h 2min

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