558 | Optimizing Search Content Like a Comedian w/ Dan Shure

558 | Optimizing Search Content Like a Comedian w/ Dan Shure

Our final podcast of 2022 doesn't fail to deliver as we tackle content optimization with an analogy: treating it like you would if you were a comedian!

Dan Shure, the host of Experts on the Wire podcast, joins Erin again in the second segment of his interview in 2022. Dan shares a solid content creation perspective, focusing on intent before E-E-A-T. The challenge is that the content, once produced, often doesn't get a second look! Dan has some great examples of success that he has seen for the consumer intent focus before anything else.

The connection between music theory and digital marketing is also explored, focusing on two main concepts:

  • Understanding the Large and Small concepts of content integration
  • and the perspective of Patterns.

If you like this show, let us know by going to RateThisPodcast.com/EDGE to share! Thanks for the great feedback this year.

Key Segments

[00:02:38] Introducing Dan Shure

[00:04:30] Always a Focus On Content Optimization

[00:08:05] Zero Time Thinking About E-E-A-T

[00:13:37] What is the QRG Really There For?

[00:14:50] Attention to Sentiment: Important Factor for SEO

[00:18:39] EDGE of the Web Title Sponsor: Page One Power

[00:19:33] Using Images to Secure the Topic of Your Article, Use Google Lens

[00:21:48] Looking At Content Optimization Like a Comedian

[00:25:45] Loss of Indexed Pages: The New First for SEO?

[00:27:02] Indexing: If It's Important, Link to it From Your Homepage

[00:30:22] EDGE of the Web Sponsor: edgeofthewebradio.com/wix

[00:31:33] Digital Marketing Lessons to Learn from Music

[00:38:50] Two Tools for Content Optimization from Dan Shure

Thanks to Our Sponsors!

Page One Power https://edgeofthewebradio.com/pageonepower

Wix https://edgeofthewebradio.com/wix

Follow Guest

https://www.twitter.com/dan_shure

https://www.linkedin.com/in/evolvingdan/

https://www.instagram.com/danshure

Experts On The Wire Podcast:

https://www.evolvingseo.com/category/podcast/

Avsnitt(844)

723 | Concepts, Philosophies, and the Future of AI w/ Britney Muller

723 | Concepts, Philosophies, and the Future of AI w/ Britney Muller

Britney Muller rejoins the EDGE to weigh in on the progress of AI and LLMs for use in marketing, the over-hyped announcements to Google's transformative papers, and the ethical dilemmas in AI developm...

1 Nov 202445min

722 | News from the EDGE | Week of 10.21.2024

722 | News from the EDGE | Week of 10.21.2024

We're back from Tech SEO Connect! And we brought Mark Williams-Cook to pinch-hit for Mordy while he was on holiday….and last minute, so there's that. We dialed into some things that we missed while we...

25 Okt 202447min

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power o...

23 Okt 202438min

720 | Meta AI Advertising w/ Akvile Defazio

720 | Meta AI Advertising w/ Akvile Defazio

Erin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social...

9 Okt 202439min

719 | News from the EDGE | Week of 9.30.2024

719 | News from the EDGE | Week of 9.30.2024

Yes, sometimes it happens. We don't get through all of the news prepped. Mordy, Erin and Jacob take on the WordPress vs WP Engine scenario with a bit of fervor that really tanked the rest of the news,...

4 Okt 202433min

718 | LLMs and "Summarization Engines" w/ Kristine Schachinger

718 | LLMs and "Summarization Engines" w/ Kristine Schachinger

What is the future of Large Language Models and Search? Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramific...

3 Okt 202442min

717 | News from the EDGE | Week of 9.23.2024

717 | News from the EDGE | Week of 9.23.2024

Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are "turning away" from traditional search engines like Google, but h...

27 Sep 202440min

716 | Insights from SE Ranking's AI Overview Study w/ Anastasia Kotsiubynska

716 | Insights from SE Ranking's AI Overview Study w/ Anastasia Kotsiubynska

Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google's search results an...

25 Sep 20241h 2min

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