574 | Goals, Strategies, and Tactics w/ Kevin Indig

Our featured guest this week on the award-winning EDGE of the Web podcast is Greg Finn, Chief Marketing Officer at Cypress North. He has been involved with the digital marketing industry for over 12 years now and is a certified Google Adwords partner. We turned to Greg to provide us insight to overcome the challenges working with Google. If you are in the digital marketing industry then you know that our relationship with Google is like a rollercoaster with the core algorithm updates and the changes in requirements when it comes to being a part of the Google Partner Program. Tune into episode 358 of EDGE of the Web to deep dive into everything Google! Key topics discussed during the show: Google Partner Program Certifications Shift in requirements Issues inside of Google Ad matching Podcasting with Search Engine Journal

10 Juni 20201h 6min

Don't Panic About the Google Page Experience UpdateGoogle is talking about an algorithm update that will take place at some point in 2021, but it appears to be a combination of things they already consider. And you have time to fix them. By: Barry SchwartzFrom: Search Engine Roundtable Watch Out TikTok, Zynn is Coming for YouIt's hard to imagine any app overtaking TikTok's momentum, unless maybe it would pay users to watch videos. And that's exactly what newcomer Zynn is doing. Will it succeed?By: Jacob KastrenakesFrom: The Verge SMBs Looking Forward to Google's Ad CreditsGoogle is testing adding selected web page links in the results user get when searching on YouTube, with the option of clicking on the page link to visit it or conducting a Google search.By: Matt SouthernFrom: Search Engine Land

4 Juni 202015min

When it's time to get your schema mark-up in order, it's frustrating to have to wait in what feels like an endless line for the developers to make time for it. Wouldn't it be nice if there were a way to skip that line altogether? You can, and the secret is leveraging Google Tag Manager to get the job done! This week's featured guest, Paul Lovell, founder of Always Evolving SEO, is always looking for better and more efficient ways for SEOs to get impressive results for clients. His latest obsession is leveraging the functionalities of Google Tag Manager for schema mark-up so you can bypass waiting on developers. Key topics discussed during the show: Structured Data 101 What Schema.org Consists Of Managing & Deploying Structured Data Most Common Schema Types Deploying Schema Through GTM

3 Juni 20201h 3min

Advertisers Using AI to Find Podcast Opportunities Podcasts are hugely popular right now, but digital marketers who want to advertise on the right ones have to wade through thousands and thousands of options. Now AI can help. By: InsideRadio From: Inside Radio Facebook and Instagram Dive into eCommerce with Shops The novel coronavirus pandemic seems to have served up the final push Facebook needed to let businesses have online stores easily accessible through both Facebook and Instagram. By: Andrew Hutchinson From: Social Media Today What Happened to Google Search Results After the May Core Update? There has been a good deal of chatter out there about something seeming amiss with Google's search results post-update. Did Google break something? And if they did, can they fix it? By: Barry Schwartz From: Search Engine Roundtable

1 Juni 202019min

Could podcasting be your drip method for sales? Let's filter this with John Wall, and grind out the details! John Wall, Partner at Trust Insights and co-host of Marketing Over Coffee, joins us on EDGE of the Web to share his insights on how he has been building and growing his podcast for the last 12 years. Marketing Over Coffee is a marketing podcast, audio-on-demand that covers both classic and new marketing. John and Christopher S. Penn, record a show every week and then publish every Thursday morning. They've been talking about marketing at tech on Marketing Over Coffee for over 12 years which has become their leading source of customers. Tune in to episode 356 of EDGE of the Web to learn how to create a drip method for sales utilizing your own podcast. Key topics discussed during the show: Steps to building a podcast Challenges with building and keeping up with your podcast Reasons to build a podcast Getting into your podcast subject of interest How remote working has impacted podcasts and social media engagement

1 Juni 202052min

Pandemic Impacts on Small Businesses Assembled by Facebook The report is based on Facebook collecting responses from 86,000 small-to-medium-sized businesses, as well as 9,000 who are self-employed in providing personal goods and services. By: Andrew HutchinsonFrom: Social Media Today Backlash Against Businesses with Coronavirus Surcharges A wide variety of businesses, including restaurants, salons, and even some dentist's offices, are tacking on extra fees to recoup coronavirus costs. Needless to say, there is social media backlash. By: Brie StimsonFrom: Fox News Major Zoom Crash Across the United Kingdom With so many people, businesses, and organizations relying on Zoom for meetings and contact, a major platform outage like the one in the UK leaves everyone feeling angry and frustrated. By: Bhvishya PatelFrom: Daily Mail

21 Maj 202016min

Coronavirus has been affecting a lot of businesses over the past few months. Adjusting the way you operate your business during a global pandemic isn't easy but this week's featured guest is here to help! Katy Mann, Founder of Indy with Kids, is our special guest this week on the award-winning EDGE of the Web podcast. Her business is events-based, and when a global pandemic comes along and cancels everything, then no events = no business. What to do? It's about shifting and adapting and still finding ways to build your local brand. Tune in to episode 355 of EDGE of the Web to learn some strategies on how to keep business flowing! Key topics discussed during the show: Learn About Indy With Kids Website Website Updates and Adjustments Over the Past 10 Years Change in Content Business Pivots Consumers Social Media Perspectives Community/Business Changes Post COVID

21 Maj 202054min

Keep Calm and Carry On! Google's Latest Core Update On May 4, 2020, Google started rolling out what appears to be a big, broad core update. The full effect may not be felt for another week, but by all indications this was a very significant update. By: Barry SchwartzFrom: Search Engine Land Lily Ray on the May 2020 Google Core Update Her analysis of 550 domains through the Sistrix US visibility index. As with other recent Google updates, YMYL (your money, your life) websites were once again a major focus. By: Lily RayFrom: Path Interactive Omni-Channel Updates in a Time of Coronavirus Everyone's been shopping online during the COVID-19 pandemic, and now Shopify and Yelp rolled out updates to help SMBs up their omni-channel marketing game. By: Vin GaetaFrom: IMPACT

14 Maj 202026min