EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer9 Mars 2023

575 | News from the EDGE | Week of 3.6.2023

There's a lot to cover in SEO and digital marketing this week on EDGEnews.

From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by SEOs this year, there's plenty of news to dig through. In addition, the winners of SE Rankings SEO Checklist Challenge are announced.

Come join us on EDGE for this week's news and remember. . . Bard is NOT search.

News from the EDGE:

[00:03:17] Big Plugin Vulnerability Exposes 200,000 WordPress Sites. Are You One of Them?
[00:07:34] SE Ranking SEO Checklist Challenge Award Winners: SE Ranking
[00:09:06] Local Service Ads are Being Expanded to More than 70 New Business Types.
[00:12:38] Say it with me: Bard is Not Search
[00:17:53] EDGE of the Web Sponsor: InLinks
[00:18:45] The Industry is Expecting to See a 5x Growth in the Use of AI for SEO this Year

Barry Blast from Search Engine Roundtable:

[00:23:26] Google February 2023 Product Reviews Update Done Rolling Out
[00:25:24] Bing Chat Showing Unique Referrer In Edge Sidebar For Analytics
[00:26:52] Google Business Profile Products Show In Google Shopping Results

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571 | News from the EDGE | Week of 2.20.2023

Would you pay $12 a month to be verified on Facebook, Instagram and WhatsApp? Looks like Meta is adopting the Twitter model. Did you know Bing just put a cap on how many questions you can ask in a cha...

22 Feb 202329min

570 | Internal Link Building and Automated Content w/ Cyrus Shepard

Cyrus Shepard and Erin Sparks explore why internal linking is so important to SEO, all while backing it up with studies and giving many pro tips for all of you SEOs out there. They also go in deep on ...

17 Feb 202339min

569 | News from the EDGE | Week of 2.13.2023

Should AI be used for YMYL content? Does CLS have more weight in Google Core Web Vitals? Will Bing's chatbot steal your clicks? These questions and more are explored by Erin Sparks and guest co-host M...

15 Feb 202337min

568 | The Google Farmer and our Crop w/Cyrus Shepard

Cyrus Shepard is this week's guest on episode 568 of EDGE of the Web show. He sits down with Erin Sparks to discuss the changing SERP features, visual search, and the future outlook of SEO. He is an S...

10 Feb 202330min

567 | News from the EDGE | Week of 2.6.2023

GA 4 is coming, and Google says it will implement it for you. Do you want to be verified on Twitter? That'll be $1000 per month. . . maybe? Is Google going after ChatGPT? Lastly, a judge just used Cha...

8 Feb 202347min

566 | News from the EDGE | Week of 1.30.2023

Mordy grabs the captain's seat as Erin's stuck in a trailer in the garage with COVID. Wow - listen to these guys. They just wander around the news while Erin's away and offer up Ring Dings to everyone...

2 Feb 202343min

565 | PAAs and Rich Snippets with Mark Williams-Cook

Erin Sparks and Mark Williams-Cook explore featured snippets and People Also Ask (PAA) features from Google. They dig into the benefits and how SEOs can take advantage of them. They somehow found a wa...

27 Jan 202346min

564 | Zero-Volume Keywords & Intent Proximity w/ Mark Williams-Cook

Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs – moving from keyword search volume to intent volume. They opine on zero-volume keywords, PA...

20 Jan 202336min