TikTok Made Me Buy It: Inside TikTok Shop
Big Take17 Jan 2024

TikTok Made Me Buy It: Inside TikTok Shop

Last year, TikTok Shop officially launched in the US. It’s the latest commercial venture from ByteDance Ltd., the parent company that owns the social media app. By creating its own marketplace — where users can find and buy products without leaving the app — TikTok hopes to compete with giants like Amazon. And TikTok is not being shy about its ambitions: according to Bloomberg’s reporting, it aims to grow the size of its US e-commerce business to $17.5 billion this year.

Small vendors like Scott McIntosh have been invited to TikTok Shop and encouraged to start live streaming their products, a tactic that has proven wildly popular in Southeast Asian TikTok Shop markets. Although skeptical of TikTok as a sales platform at first, McIntosh is now a believer. Will TikTok be able to win over the rest of the American e-commerce market?

See omnystudio.com/listener for privacy information.

Avsnitt(856)

Iran War Spotlights the Pentagon’s AI Strategy

Iran War Spotlights the Pentagon’s AI Strategy

In the first 24 hours of US attacks on Iran, the scale of firepower more than doubled that of the US’ initial assault on Iraq in 2003 — an expansion made possible by the Pentagon’s embrace of AI. Just...

12 Mars 19min

Why So Many Private Credit Investors Want Out

Why So Many Private Credit Investors Want Out

On today’s Big Take podcast, Bloomberg’s Brian Chappatta and Olivia Fishlow unpack the recent tumult in the world of private credit. How cracks formed in this $1.8 trillion market, how companies are t...

11 Mars 19min

 What a $100-Per-Barrel Oil Spike Does to the Global Economy

What a $100-Per-Barrel Oil Spike Does to the Global Economy

After oil soared to nearly $120 per barrel on Sunday, President Donald Trump began to signal that the US had already achieved victory in Iran and could wind down the conflict soon. There was an immedi...

10 Mars 19min

Iran War Could Hinge on Who Runs Low on Munitions First

Iran War Could Hinge on Who Runs Low on Munitions First

A major factor that could limit hostilities in Iran and the Middle East is munitions — what weapons each side is using, and how quickly they might run out. On today’s Big Take podcast, Sarah Holder ta...

9 Mars 19min

The $240 Million Ad Campaign That Helped Get Kristi Noem Fired

The $240 Million Ad Campaign That Helped Get Kristi Noem Fired

President Donald Trump fired Kristi Noem from her role as head of the Department of Homeland Security on Thursday. One of the reasons for Noem’s removal involved her oversight of a $240 million DHS ad...

7 Mars 23min

The Sixth Bureau Episode 5: One Way In, One Way Out

The Sixth Bureau Episode 5: One Way In, One Way Out

In Episode 5 of The Sixth Bureau, a series from The Big Take, a spy from China’s Ministry of State Security travels to an overseas meeting with a valuable source. He has no idea he is walking into a t...

7 Mars 33min

War in Iran Is Exposing Oil Risks Across Asia

War in Iran Is Exposing Oil Risks Across Asia

The war in the Middle East is rattling global oil markets, raising the risk of supply disruptions and price shocks for energy‑hungry Asian economies. On today’s Big Take Asia podcast, host K. Oanh Ha ...

5 Mars 17min

Former Secretary of State on the Two Keys to Ending War in Iran

Former Secretary of State on the Two Keys to Ending War in Iran

How long will hostilities in Iran last? Former Secretary of State Antony Blinken says it will likely depend on “markets and munitions.” In an interview with the Big Take podcast, Blinken and host Davi...

4 Mars 37min

Populärt inom Politik & nyheter

svenska-fall
aftonbladet-krim
p3-krim
rss-krimstad
spar
fordomspodden
flashback-forever
rss-sanning-konsekvens
aftonbladet-daily
rss-vad-fan-hande
motiv
rss-expressen-dok
rss-frandfors-horna
rss-krimreportrarna
dagens-eko
politiken
krimmagasinet
rss-flodet
rss-aftonbladet-krim
kungligt