The future of marketing agencies, How to increase your agency's value, & more

The future of marketing agencies, How to increase your agency's value, & more

In episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape of digital marketing. They explore the challenges agencies confront in an era dominated by automation and AI, emphasize the necessity for agencies to deliver value beyond mere media buying, and underscore the significance of possessing profound expertise and fostering client success. Additionally, the hosts discuss the oversaturation of the agency market, the transition from percentage-of-spend management fees to performance-based models, and the potential for agencies to introduce equity or profit-sharing arrangements. Ultimately, the conversation underscores the imperative for agencies to adapt and innovate to thrive in the dynamic digital marketing industry. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to the collaboration between Perpetual Traffic and Marketing School. (00:23) Ralph introduces himself and his agency, Tier Eleven. (03:18) Kasim talks about the challenges agencies face and the need for value-producing services. (05:05) Eric asks Ralph and Kasim about the future of agencies and the percentage of ad spend management fees. (06:07) Kasim discusses the obsolescence of media buying agencies and the need for deeper services. (07:05) Ralph talks about the oversaturation of agencies and the outdated model of selling specific ad platforms. (08:11) Ralph mentions the importance of client success and the need to prioritize clients over profit. (09:56) Ralph discusses the challenges faced by agencies and the high turnover rate. (12:03) Percentage of media model can still work if providing value. (13:06) Agencies need strategy and problem-solving skills to provide value. (14:54) Agencies' value and multiples are more realistic now, not artificially inflated. (16:10) 15-20x multiples for agencies will not come back. (16:49) Platforms will win with automation, agencies need to find value outside of that. (17:50) Charging per meeting, page, or lead can be an alternative pricing model. (19:13) Big corporations prefer fixed costs, not performance-based pricing. (20:36) Agencies may seek equity or profit-sharing to justify the effort and value provided. (21:43) Large accounts may still pay fees, but small accounts may require alternative pricing models. (22:23) SMBs struggle to afford comprehensive agency services. (23:19) Agencies need to understand the value of each customer to determine pricing. (25:08) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

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Major Brands Are Now Hiring Agencies On LinkedIn, The New 2025 GTM Playbook, The Future Of Content Marketing, Why Vibe Marketing Is BS

Major Brands Are Now Hiring Agencies On LinkedIn, The New 2025 GTM Playbook, The Future Of Content Marketing, Why Vibe Marketing Is BS

In episode #2946, Eric Siu and Neil Patel discuss innovative strategies for generating RFPs through LinkedIn, the evolution of go-to-market strategies, the importance of press and in-person connections, the future of content marketing in the age of AI, and the concept of vibe marketing as a new approach to marketing using AI tools. TIME-STAMPED SHOW NOTES (00:00) Innovative RFP Strategies on LinkedIn (03:04) The Evolution of Go-To-Market Strategies (06:04) Press and PR: The Power of In-Person Connections (08:56) The Future of Content Marketing in the Age of AI (12:10) Vibe Marketing: Redefining Marketing with AI Tools Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

1 Apr 23min

7 Best Ways For Marketers To Use AI RIGHT NOW, The Right Way To Approach Event Marketing In 2025

7 Best Ways For Marketers To Use AI RIGHT NOW, The Right Way To Approach Event Marketing In 2025

In episode #2945, Eric Siu and Neil Patel discuss how AI is transforming marketing by enhancing creativity, data analytics, and efficiency. They cover AI tools for campaign improvement, event marketing strategies, and the impact of speaking engagements on brand growth. Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes. TIME-STAMPED SHOW NOTES (00:00) Harnessing AI for Marketing Creativity (03:09) Data-Driven Marketing: The Role of AI in Analytics (06:05) Leveraging AI Tools for Enhanced Marketing Efficiency (09:03) The Future of AI in Marketing Campaigns (12:01) Event Marketing Strategies for 2025 (14:54) Evaluating the Value of Speaking Engagements Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

31 Mars 25min

How To Throw A Slam Dunk Event That Generates Customers For You, The 7 Habits of High Performing Marketers, Why You Should Make Your SaaS Company Free, 99% Of Content Creators Don't Think Like This

How To Throw A Slam Dunk Event That Generates Customers For You, The 7 Habits of High Performing Marketers, Why You Should Make Your SaaS Company Free, 99% Of Content Creators Don't Think Like This

In episode #2944, Eric Siu and Neil Patel discuss creating engaging events, high-performing marketer habits, and the benefits of free SaaS products. They highlight strategic event planning, key marketing habits, and free SaaS offerings as a competitive advantage. TIME-STAMPED SHOW NOTES (00:00) Creating Impactful Events (06:12) The Seven Habits of High Performing Marketers (13:04) The Case for Free SaaS Products Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

28 Mars 22min

What We Learned From Acquiring Companies, Why 'Best Practices' Fuel Mediocrity, How Long Does It Take to Generate Revenue After You Speak At A Conference?

What We Learned From Acquiring Companies, Why 'Best Practices' Fuel Mediocrity, How Long Does It Take to Generate Revenue After You Speak At A Conference?

In episode #2943, Eric Siu and Neil Patel discuss key acquisition lessons, emphasizing cultural alignment, founder involvement, and complementary services. They highlight risks, strategies for successful M&A, and Nvidia’s approach. The conversation ends with the long-term value of speaking engagements for industry relevance. TIME-STAMPED SHOW NOTES (00:00) Lessons from Acquisitions (03:13) The Importance of Complementary Services (05:58) Cultural Alignment in Acquisitions (08:46) Strategies for Successful M&A (12:09) The Nvidia Way and Its Lessons (14:56) The Long Game of Speaking Engagements Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

27 Mars 21min

How To Dissolve Partnerships The Right Way, It Used To Pay To Switch Jobs, Now It Doesn't

How To Dissolve Partnerships The Right Way, It Used To Pay To Switch Jobs, Now It Doesn't

In episode #2942, Eric Siu and Neil Patel unpack the challenges of business partnerships, reflecting on past successes and failures. They emphasize communication, intensity, and handling tough conversations, while also exploring job changes, career growth, and managing stress in work and life. TIME-STAMPED SHOW NOTES (00:00) Navigating Business Partnerships (03:01) Lessons from Failed Partnerships (05:54) Dissolving Partnerships Amicably (09:01) The Importance of Intensity in Partnerships (12:04) Job Switching vs. Career Growth (15:02) Understanding Stress in Business and Personal Life Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

26 Mars 23min

Howard Lutnick Says You'll Start Feeling The Power Of The Economy By Q4, $5B Created From Thin Air In One Day

Howard Lutnick Says You'll Start Feeling The Power Of The Economy By Q4, $5B Created From Thin Air In One Day

In episode #2941, Eric Siu and Neil Patel break down the current US economic landscape, highlighting Howard Lutnick's views on tariffs, government strategies, and innovative ideas like Trump gold cards. They discuss the impact of tariffs, the push for domestic growth, and the long-term outlook shaped by government initiatives and investment strategies. TIME-STAMPED SHOW NOTES (00:00) Economic Outlook and Key Players (03:04) Tariffs and Their Impact on the Economy (05:52) Government Initiatives and Economic Strategies (08:51) Innovative Solutions and Future Prospects Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

25 Mars 18min

The Genius ManusAI Waitlist Strategy, How To Know If You Have Product Market Fit (You Likely Don’t), The Perils Of Programmatic SEO

The Genius ManusAI Waitlist Strategy, How To Know If You Have Product Market Fit (You Likely Don’t), The Perils Of Programmatic SEO

In episode #2940, Eric Siu and Neil Patel discuss startups, marketing strategies, and product-market fit, focusing on the rise of Manus, an AI app. They cover video content creation, client relationships, and the risks of programmatic SEO, emphasizing relevance and user needs. TIME-STAMPED SHOW NOTES (00:00) The Rise of Manus and AI Applications (02:55) Understanding Product-Market Fit (05:54) The Importance of Video Content Creation (08:59) Navigating Pricing and Client Relationships (11:57) The Perils of Programmatic SEO Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu  Drop Us a Review If You Enjoyed the Episode!

24 Mars 18min

Learning Is Actually Struggling, Is It Better To Be Elon Musk or Bernard Arnault? Red Flags About Starbucks New CEO, What Is Step Positioning? The New 10 Commandments Of Marketing

Learning Is Actually Struggling, Is It Better To Be Elon Musk or Bernard Arnault? Red Flags About Starbucks New CEO, What Is Step Positioning? The New 10 Commandments Of Marketing

In episode #2939, Eric Siu and Neil Patel discuss the balance between learning and execution, leadership styles, and vibe marketing. They emphasize understanding human nature in business and outline the ten new commandments of marketing. TIME-STAMPED SHOW NOTES (00:00) The Struggle of Real Learning (03:00) Entrepreneurial Mindsets: Execution vs. Knowledge (06:08) Understanding Human Nature in Business (09:00) Leadership Styles: Innovators vs. Executors (12:01) Vibe Marketing: The New Frontier (15:05) The 10 New Commandments of Marketing Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu  Drop Us a Review If You Enjoyed the Episode!

21 Mars 26min

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