The future of marketing agencies, How to increase your agency's value, & more

The future of marketing agencies, How to increase your agency's value, & more

In episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape of digital marketing. They explore the challenges agencies confront in an era dominated by automation and AI, emphasize the necessity for agencies to deliver value beyond mere media buying, and underscore the significance of possessing profound expertise and fostering client success. Additionally, the hosts discuss the oversaturation of the agency market, the transition from percentage-of-spend management fees to performance-based models, and the potential for agencies to introduce equity or profit-sharing arrangements. Ultimately, the conversation underscores the imperative for agencies to adapt and innovate to thrive in the dynamic digital marketing industry. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to the collaboration between Perpetual Traffic and Marketing School. (00:23) Ralph introduces himself and his agency, Tier Eleven. (03:18) Kasim talks about the challenges agencies face and the need for value-producing services. (05:05) Eric asks Ralph and Kasim about the future of agencies and the percentage of ad spend management fees. (06:07) Kasim discusses the obsolescence of media buying agencies and the need for deeper services. (07:05) Ralph talks about the oversaturation of agencies and the outdated model of selling specific ad platforms. (08:11) Ralph mentions the importance of client success and the need to prioritize clients over profit. (09:56) Ralph discusses the challenges faced by agencies and the high turnover rate. (12:03) Percentage of media model can still work if providing value. (13:06) Agencies need strategy and problem-solving skills to provide value. (14:54) Agencies' value and multiples are more realistic now, not artificially inflated. (16:10) 15-20x multiples for agencies will not come back. (16:49) Platforms will win with automation, agencies need to find value outside of that. (17:50) Charging per meeting, page, or lead can be an alternative pricing model. (19:13) Big corporations prefer fixed costs, not performance-based pricing. (20:36) Agencies may seek equity or profit-sharing to justify the effort and value provided. (21:43) Large accounts may still pay fees, but small accounts may require alternative pricing models. (22:23) SMBs struggle to afford comprehensive agency services. (23:19) Agencies need to understand the value of each customer to determine pricing. (25:08) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

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Why Jensen Huang Believes Marketing and Sales Are Just as Important as Product, Speed: The Skill Marketers Miss, Google’s John Mueller Urges SEO Pros to Rethink Their Role, Google Opens Gemini Research to Free Users (With Limits)

Why Jensen Huang Believes Marketing and Sales Are Just as Important as Product, Speed: The Skill Marketers Miss, Google’s John Mueller Urges SEO Pros to Rethink Their Role, Google Opens Gemini Research to Free Users (With Limits)

In episode #2938, Eric Siu and Neil Patel discuss the crucial roles of marketing and sales, focusing on resilience in entrepreneurship. They explore the need for speed in marketing, adapting to changes in SEO, and the impact of AI on business. Ethical considerations and the consequences of unethical practices are also highlighted. TIME-STAMPED SHOW NOTES (00:00) The Importance of Marketing and Sales (02:59) Resilience in Entrepreneurship (06:04) The Need for Speed in Marketing (09:11) Adapting to Change in SEO (11:58) The Future of AI and Business (14:57) Ethics in Business Practices Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu  Drop Us a Review If You Enjoyed the Episode!

20 Mars 22min

What To Do When Your Product Gets Copied, How Nvidia Exaggerated Its Marketing To Crush Its Competitors, Nvidia's 'Ship The Cow' Strategy

What To Do When Your Product Gets Copied, How Nvidia Exaggerated Its Marketing To Crush Its Competitors, Nvidia's 'Ship The Cow' Strategy

In episode #2937, Eric Siu and Neil Patel discuss handling copycat products, emphasizing innovation, speed, and strategic advantages. They explore marketing tactics, funding choices, and lessons from companies like Nvidia. The conversation highlights the importance of customer focus and strong marketing to stay competitive. TIME-STAMPED SHOW NOTES (00:00) Dealing with Copycats: Initial Reactions (03:06) The Competitive Landscape: Copying and Innovation (06:10) Understanding Advantages and Disadvantages (08:56) Lessons from Nvidia: Marketing and Strategy (12:00) Funding Decisions: Bootstrapping vs. Investment (14:56) The Importance of Marketing and Fulfillment Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu  Drop Us a Review If You Enjoyed the Episode!

19 Mars 21min

Why Most SEOs FAIL, What To Do About The 95% Of People Who Won't Buy Now, SaaS vs WaaS vs RaaS

Why Most SEOs FAIL, What To Do About The 95% Of People Who Won't Buy Now, SaaS vs WaaS vs RaaS

In episode #2936, Eric Siu and Neil Patel discuss the evolution of marketing strategies, emphasizing the importance of adaptability in the SEO landscape. They also talked about how to reach the majority of potential buyers who are not ready to purchase immediately, and the differences between SaaS and RAS models in the marketing industry. TIME-STAMPED SHOW NOTES (00:00) Adapting in a Changing Marketing Landscape (05:01) Engaging the 95%: Strategies for Future Buyers (09:52) Understanding SaaS vs RAS: The Future of Services (14:51) Innovative Strategies for Target Account Acquisition Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu  Drop Us a Review If You Enjoyed the Episode!

17 Mars 21min

Trump Rejects Pleas From Business For More Clarity On Tariffs: ‘They Always Say That’, He Drove 74,374,172 Impressions Through Making, TikTok US Generates Over 12 Billion In Ad Spend, Do YouTube Ads Perform? Lessons From 190 Tests

Trump Rejects Pleas From Business For More Clarity On Tariffs: ‘They Always Say That’, He Drove 74,374,172 Impressions Through Making, TikTok US Generates Over 12 Billion In Ad Spend, Do YouTube Ads Perform? Lessons From 190 Tests

In episode #2935, Eric Siu and Neil Patel discuss the implications of tariffs on the economy, particularly in relation to Trump's economic strategies and legacy. The role of TikTok in advertising, and insights into YouTube advertising effectiveness.  Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes. TIME-STAMPED SHOW NOTES (00:00) Impact of Tariffs on the Economy (03:07) Trump's Economic Strategy and Legacy (06:02) The Role of TikTok in Advertising (09:06) YouTube Advertising Insights and Strategies Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu  Drop Us a Review If You Enjoyed the Episode!

14 Mars 20min

DIGG Returns with Reddit and Digg Founders, Where To Get The Best AI Prompts, How Crocs Built a Cult Like Following

DIGG Returns with Reddit and Digg Founders, Where To Get The Best AI Prompts, How Crocs Built a Cult Like Following

In episode #2934, Eric Siu and Neil Patel discuss the return of Digg and its impact, why investors are returning to founding roles, the role of AI in healthcare, the importance of asking the right questions, and the power of branding exemplified by Crocs and Michael Jordan's legacy.  Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes. TIME-STAMPED SHOW NOTES (00:00) The Return of Digg: A New Era or a Mistake? (03:06) The Shift from Investing to Founding: A Trend? (06:00) AI in Healthcare: A New Frontier? (08:58) The Importance of Asking the Right Questions (11:52) Branding Power: The Crocs Phenomenon (14:55) The Legacy of Michael Jordan: Branding and Business Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu  Drop Us a Review If You Enjoyed the Episode!

13 Mars 22min

Real founders own up to EVERYTHING, This new Chinese AI is absolutely insane, Google sees Over 5 trillion searches a year

Real founders own up to EVERYTHING, This new Chinese AI is absolutely insane, Google sees Over 5 trillion searches a year

In episode #2933, Eric Siu and Neil Patel discuss the importance of accountability, data-driven decisions, and AI's role in work efficiency. They highlight shifting search traffic trends and emerging opportunities. Topics include AI’s impact on research, solo teams, consumer behavior, and financial analysis. Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes. TIME-STAMPED SHOW NOTES (00:00) Taking Ownership and Learning from Mistakes (02:58) The Importance of Data in Decision Making (06:02) Building a Culture of Accountability (08:48) AI and Its Impact on Work Efficiency (11:47) Comparing AI Performance: A Players vs C Players (14:49) The Future of Search: Google vs ChatGPT Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu  Drop Us a Review If You Enjoyed the Episode!

12 Mars 24min

Why Adobe Is An Unethical Business, The Path To The 1-person $1B company, And The Right Philosophy With AI

Why Adobe Is An Unethical Business, The Path To The 1-person $1B company, And The Right Philosophy With AI

In episode #2932, Eric Siu and Neil Patel discuss the ethical concerns surrounding Adobe's business practices, the role of AI in research and consumer behavior, and the future of one-person teams. They also discussed how AI can be used to enhance decision-making and efficiency, particularly in financial analysis. TIME-STAMPED SHOW NOTES (00:00) Adobe's Ethical Dilemma (02:57) The Role of AI in Research (06:04) The Future of One-Person Teams (08:56) AI as a Second Brain (11:56) The Evolution of Consumer Behavior (15:09) AI in Financial Analysis Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu  Drop Us a Review If You Enjoyed the Episode!

11 Mars 22min

The 1B User Podcast Platform, How Effective Has Trump's Marketing Been? And, The Biggest Marketing Mistakes Large Companies Have Been Making Over the Last Few Years

The 1B User Podcast Platform, How Effective Has Trump's Marketing Been? And, The Biggest Marketing Mistakes Large Companies Have Been Making Over the Last Few Years

In episode #2931, Eric Siu and Neil Patel discuss the significant milestone of YouTube reaching over 1 billion monthly active podcast users. They explore the impact of content creation on channel growth, the importance of branding in marketing strategies, particularly in the political arena, and the common mistakes corporations make by cutting brand budgets during economic downturns. TIME-STAMPED SHOW NOTES (00:00) YouTube's Podcasting Milestone (03:04) The Power of Discoverability on YouTube (05:54) The Impact of Content Creation on Growth (09:10) Marketing Strategies in Politics (12:13) Branding Mistakes by Corporations Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu  Drop Us a Review If You Enjoyed the Episode!

10 Mars 19min

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