The Marketing Genius Behind Nike: Greg Hoffman

The Marketing Genius Behind Nike: Greg Hoffman

Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling. Joining Nike when he was just in his early 20s, to becoming one of the most senior people of colour in corporate America, his life story is like no other. Here he tells us not just how to find new ways to get your story across, but delves into his own story as he tells us how he met his real family for the first time only a couple of years ago, and how that felt for him. Greg is an entirely new voice on how to be a caring leader and deal with the stresses of high-level executive roles. Because when it’s your job to find ways to connect ideas with other people, you first have to connect those ideas to yourself. Follow Greg: Instagram - https://www.instagram.com/ghoff70 Greg’s book - https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/ Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

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No.1 Herbal Medicine Expert: This Over The Counter Drug Is Quietly Killing You & They’re Lying About Medicinal Plants!

No.1 Herbal Medicine Expert: This Over The Counter Drug Is Quietly Killing You & They’re Lying About Medicinal Plants!

Is the root of every illness your gut? Could 5 simple herbs replace your medicine cabinet? Natural remedy expert Simon Mills reveals the herbal medicines that doctors overlook, and the herbs, spices, ...

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Most Replayed Moment: This Diet Could Fix Your Mental Health! - Dr Georgia Ede

Most Replayed Moment: This Diet Could Fix Your Mental Health! - Dr Georgia Ede

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Money Making Experts: This 3-Step 'Offer' Formula Makes $20k Per Month! Alex Hormozi, Codie Sanchez, Daniel Priestley

Money Making Experts: This 3-Step 'Offer' Formula Makes $20k Per Month! Alex Hormozi, Codie Sanchez, Daniel Priestley

Could your first $100K be closer than you think? 3 renowned money making experts reveal the exact blueprint for turning $1,000 into $100K, building passive income, hiring A-players, and scaling fast! ...

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Ex-Google Exec (Mo Gawdat) on AI: The Next 15 Years Will Be Hell Before We Get To Heaven… And Only These 5 Jobs Will Remain!

Mo Gawdat sounded the alarm on AI, and now he’s back with an even bigger warning: AI will cause global collapse, destroy jobs, and launch us into a 15-year dystopia that will change everything. Mo Gaw...

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Most Replayed Moment: You’re Supposed to Feel Lost! The Truth About Career & ‘Success’ - David Epstein

Most Replayed Moment: You’re Supposed to Feel Lost! The Truth About Career & ‘Success’ - David Epstein

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Top Psychologist & Scientist (Donald Hoffman): Science Has the Answer to Why Seeing True Reality Would Kill You!

Top Psychologist & Scientist (Donald Hoffman): Science Has the Answer to Why Seeing True Reality Would Kill You!

WARNING: Nothing you see is real, and your brain evolved to hide the truth?! Top psychologist Donald Hoffman reveals the mathematical proof we’re living in a virtual illusion, how space-time is just a...

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Anti-Aging Expert on How Missing This Vitamin Is As Bad As Smoking, and What You Should Know About Creatine!

Anti-Aging Expert on How Missing This Vitamin Is As Bad As Smoking, and What You Should Know About Creatine!

Anti-aging expert Dr Rhonda Patrick reveals how magnesium, HIIT workouts, creatine, and vitamin D can prevent disease, slow aging, and boost brain power - starting today.  Dr. Rhonda Patrick is a P...

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Most Replayed Moment: The Role of Dopamine in Addiction and Motivation - Anna Lembke

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In today’s moment, renowned neuroscientist and author, Anna Lembke, explores the fascinating science of dopamine and its impact on our behaviour. Discover why dopamine is fundamental to survival, how ...

25 Juli 202523min

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