669 | News from the EDGE | Week of 3.11.2024

669 | News from the EDGE | Week of 3.11.2024

TikTok is potentially looking at a ban in the U.S if they don't adhere to federal guidelines within 6 months… What drawbacks could this have for marketers? Interested in targeting the whole world on Google Ads? Not so fast!

Aaaaaaaaand, it's core update time! That's right, the first 2024 core update is upon us with Google releasing major enhancements in search quality. Early reports saying the update targets manipulation at scale to reduce unhelpful content by a whopping 40%. We'll keep you updated in the coming weeks but here's everything we know now.

We're bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn't make it to the show but were really interesting! Your News(letter) from the EDGE awaits here!

News from the EDGE:

[00:04:50] Here we go again…Is TikTok about to get BANNED in the US?

[00:09:26] EDGE of the Web Sponsor: Site Strategics

[00:10:02] Are Google Ads about to screw up your targeting at the country level?

[00:13:06] You know what we've been needing around here… A COOOOOOORE UPDATE

AI Blitz:

[00:27:03] Google engineer stole AI tech for Chinese firms

[00:28:26] Researchers create self-spreading AI malware

AI Tools:

[00:29:54] Suno - Make a song with a prompt

[00:32:33] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:33:09] Google: We Still Try To Avoid Overlapping Algorithmic Updates

[00:35:18] Google Maps Hides Views Counts On New Reviews

[00:36:25] Does Google Search Know What Is Reliable Information

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Resources:

Here we go again…Is TikTok about to get BANNED in the US?

Are Google Ads about to screw up your targeting at the country level?

Core Update

Core Update

Core Update

Google engineer stole AI tech for Chinese firms

Make a song with a prompt

Content & SEO GPT

Researchers create self-spreading AI malware

Google: We Still Try To Avoid Overlapping Algorithmic Updates

Google Maps Hides Views Counts On New Reviews

Does Google Search Know What Is Reliable Information

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Avsnitt(844)

723 | Concepts, Philosophies, and the Future of AI w/ Britney Muller

723 | Concepts, Philosophies, and the Future of AI w/ Britney Muller

Britney Muller rejoins the EDGE to weigh in on the progress of AI and LLMs for use in marketing, the over-hyped announcements to Google's transformative papers, and the ethical dilemmas in AI developm...

1 Nov 202445min

722 | News from the EDGE | Week of 10.21.2024

722 | News from the EDGE | Week of 10.21.2024

We're back from Tech SEO Connect! And we brought Mark Williams-Cook to pinch-hit for Mordy while he was on holiday….and last minute, so there's that. We dialed into some things that we missed while we...

25 Okt 202447min

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power o...

23 Okt 202438min

720 | Meta AI Advertising w/ Akvile Defazio

720 | Meta AI Advertising w/ Akvile Defazio

Erin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social...

9 Okt 202439min

719 | News from the EDGE | Week of 9.30.2024

719 | News from the EDGE | Week of 9.30.2024

Yes, sometimes it happens. We don't get through all of the news prepped. Mordy, Erin and Jacob take on the WordPress vs WP Engine scenario with a bit of fervor that really tanked the rest of the news,...

4 Okt 202433min

718 | LLMs and "Summarization Engines" w/ Kristine Schachinger

718 | LLMs and "Summarization Engines" w/ Kristine Schachinger

What is the future of Large Language Models and Search? Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramific...

3 Okt 202442min

717 | News from the EDGE | Week of 9.23.2024

717 | News from the EDGE | Week of 9.23.2024

Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are "turning away" from traditional search engines like Google, but h...

27 Sep 202440min

716 | Insights from SE Ranking's AI Overview Study w/ Anastasia Kotsiubynska

716 | Insights from SE Ranking's AI Overview Study w/ Anastasia Kotsiubynska

Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google's search results an...

25 Sep 20241h 2min

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