018 Mac Gambill: Mobile Health Technology For A Better World

018 Mac Gambill: Mobile Health Technology For A Better World

Mac Gambill is the co-founder and CEO of Nudge, LLC. As the CEO, Mac wears many hats, but his primary roles consist of business development, fundraising, and sales. In his time with Nudge, the company has been recognized as finalists in programs such as RVA Companies to Watch and the Chattanooga Technology Council's Early Innovator Award. Mac was recognized by CIT as being a GAP 50 Finalist, which identified Virginia entrepreneurs most likely to build the next generation of tech companies in the state.

In Q1, 2015 Nudge launched a complementary platform for health coaches, called Nudge Coach, that leverages the Nudge technology to streamline the coaching process and help coaches better manage larger client populations. Nudge has also launched Nudge+Coach, introducing an on-demand coaching network to complement the mobile health ecosystem, allowing consumers to combine the benefits of their wearables data with a real-life health coach.

Listen To Episode 018 As Mac Uncovers
  • Why we are seeing that specific apps and devices are becoming critical tools in both client and patient healthcare management care models
  • How to take these great devices out there and tie them into client care models so that we can increase revenue and also the health outcomes of individuals
  • How Nudge Coach is supporting the disruption and transformation of the role of personal training into coaching for the fitness industry
  • How digital health coaching and virtual health coaching models can help give trainers and club owners their time back while also serving more clients towards better health
  • Understanding the 3 core issues for using wearables in the fitness industry:
    1. Data access
    2. Data intelligence
    3. Seamless virtual coaching
  • Uncovering "collaborative care" and the convergence of fitness and health care, both in the private side of healthcare, whether it's concierge medical groups with membership models or fitness pros collaborating with healthcare professionals
  • How wearables and virtual wellness services for healthcare and wellness providers complement the consumer UI/UX and deliver a better healthcare experience across the board
  • How to use wearables, email marketing, and virtual coaching together in lead capture strategies
Top 3 Takeaways From The Show
  • What we can now do with digital offerings and digital models that a lot of businesses are interested in is tap into audiences that are outside driving distance from the club. With mobile health, clubs can not only extended their business reach outside the four walls, but also dramatically increase their target audience - which yields greater financial success while helping more people in their health and wellness.
  • Mac believes that the data is showing the collaborative care model is growing, with the convergence of fitness and health care, both in the private side with concierge medical groups with membership models and also by fitness pros collaborating with healthcare professionals to create a new environment around the consumer and the client.
  • Mobile health technology in and out of the fitness industry is already changing lives and poised for growth. Mac believes that mobile health is a large piece of the puzzle, but what needs to occur to use this technology for a healthier world is the rise of the tech enabled fitness professional who uses strategic communication with their clients. The data is great, but data without contextualized feedback is just not effective.
Power Quotes From Mac

"We are approaching the day and age where fitness pros realize it does not have to be either them or the device. I think in the past that professionals might've been skittish about digital health and seen it as competition, but what were seeing now is this marriage is coming together." - Mac Gambill on the Fitness + Technology Podcast

"Collaborative care is growing and were starting to see the convergence of fitness and health care, both in the private side of healthcare with concierge medical groups with membership models and also fitness professionals collaborating with healthcare professionals to create a new environment around the consumer and the client." - Mac Gambill on the Fitness + Technology Podcast

"Being the founder of a technology company, I know we build some really great things, but at the end of the day the value is really provided by the professional. In as much as I want to say our technology is going to change lives, I know we are just a part of the puzzle. What we now know needs to occur is the tech enabled professional who uses strategic communication. Data is great, but data without contextualized feedback is just not effective. - Mac Gambill on the Fitness + Technology Podcast

Resources Mentioned From Mac Support This Podcast Thanks To Our Outstanding Sponsors
  • Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com

  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today

  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

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080 Dean Giamundo: The Real World Look Into Technology

080 Dean Giamundo: The Real World Look Into Technology

This week, on the Fitness + Technology podcast, Host Bryan O'Rourke welcomes Dean Giamundo, the national director of sales at Jonas Fitness, Inc., which recently joined the Fitness Industry Technology Council. Dean has a background in the technology industry and at Jonas Fitness he helps teach management and facility owners how to apply technology to the industry.

30 Mars 201929min

079 Paul Bedford: Technology Data and the Importance of Retention - Paul Bedford the Retention Guru

079 Paul Bedford: Technology Data and the Importance of Retention - Paul Bedford the Retention Guru

Host Bryan O'Rourke welcomes the Retention Guru, Dr. Paul Bedford, to the Fitness + Technology Podcast. Dr. Bedford is the leading expert on retention in the world, and they waste no time delving right into Paul's area of expertise. How do gyms and health clubs regard their members, how can they use technology and analytics to customize and enhance member experience, and how can they retain members while maximizing their bottom line? Paul, who is based in London, travels the world sharing his passion and keeping up with breaking industry trends, and we're glad for the opportunity to welcome his wisdom.

21 Mars 201937min

078 ICAA Webinar: Technology & Current Trends. Future Possibilities for Active Aging

078 ICAA Webinar: Technology & Current Trends. Future Possibilities for Active Aging

On this week's Fitness + Technology Podcast, host Bryan O'Rourke shares a webinar he presented to the International Council on Active Aging: "What are the future trends and current possibilities in technology." Regular listeners will remember a recent podcast with Colin Milner, founder and CEO of the ICAA. Bryan spends time discussing technological breakthroughs in robotics and artificial intelligence and describes not only how technology is more relevant and beneficial to active agers than most people might realize, but also how these technological developments will provide further business opportunities for entrepreneurs.

12 Mars 201937min

077 David Minton: New consumers, new tools, new businesses. Live from  Bologna, Italy for the ForumClub Event

077 David Minton: New consumers, new tools, new businesses. Live from Bologna, Italy for the ForumClub Event

This week, on the Fitness + Technology Podcast, Host Bryan O'Rourke welcomes David Minton, founder and director of The Leisure Database Company, purveyors of customer profiles, market data and site analysis for the fitness industry . The pair speak to us from the Grand Majestic Hotel in Bologna, Italy, where they have just spoken on a panel at ForumClub entitled "New consumers, new tools, new businesses" with other industry leaders, and they share their key takeaways from this star-studded panel.

19 Feb 201913min

076 Fitness Industry Technology Council: 2019 Fittech Trend Report

076 Fitness Industry Technology Council: 2019 Fittech Trend Report

On this week's Fitness + Technology Podcast, Bryan discusses the Fitness Industry Technology Council's 2019 Tech Trend Report. Established in 2008 as a nonprofit membership organization, FIT-C's mission is to promote the responsible and effective adoption of technology in order to enhance user experience and improve business models for operators. Their annual trend report is a great way to keep an eye on the trends that will impact the market for years to come.

5 Feb 201911min

075 Deborah Goldberg: Connecting With People Through Technology

075 Deborah Goldberg: Connecting With People Through Technology

On this week's Fitness + Technology Podcast, Bryan welcomes veteran Australian fit-tech entrepreneur Deborah Goldberg to the podcast. Deborah came into the fitness industry ten years ago, with a focus of bringing Zumba to Australia, a nation with one of the world's worst obesity levels. Today, she works with AirFitness, designing tech products specifically for the fitness industry. She also launched Sub A Class, a free app that connects fitness instructors with one another to fill in or cover other instructor absences, as well as Morfis, an app that promotes business for fitness professionals.

21 Jan 201928min

074 Justin Tamsett: Modernizing The Fitness Industry

074 Justin Tamsett: Modernizing The Fitness Industry

This week, Bryan welcomes Australian fitness leader, Justin "JT" Tamsett, Managing Director of Active Management. Bryan first interviewed JT seven and a half years ago, at the FILEX 2011 Fitness Convention in Sydney, Australia. Despite the time that has elapsed, the pair find that many of the subjects they discussed then are still relevant today, from exploring ways to modernize the fitness industry, to how exercise can be used to tackle disease head-on, and why JT believes the fitness industry should come together to get people moving.

31 Okt 201836min

073 Sharad Mohan: Training in the New Era of Fitness

073 Sharad Mohan: Training in the New Era of Fitness

This week, Bryan welcomes to the podcast Sharad Mohan, co-founder and CEO of fitness company Trainerize. Founded in 2008 as a consumer fitness app, Trainerize has pivoted to become an industry leader in fitness technology, allowing trainers to more easily find clients and provide them with custom meal plans, exercise routines, and much more. With three-hundred thousand active users and more than seventy-five thousand fitness businesses using Trainerize, Mohan shares his thoughts on what it takes to be successful and to truly engage with clients using technology in the fitness industry.

12 Okt 201826min

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