018 Mac Gambill: Mobile Health Technology For A Better World

018 Mac Gambill: Mobile Health Technology For A Better World

Mac Gambill is the co-founder and CEO of Nudge, LLC. As the CEO, Mac wears many hats, but his primary roles consist of business development, fundraising, and sales. In his time with Nudge, the company has been recognized as finalists in programs such as RVA Companies to Watch and the Chattanooga Technology Council's Early Innovator Award. Mac was recognized by CIT as being a GAP 50 Finalist, which identified Virginia entrepreneurs most likely to build the next generation of tech companies in the state.

In Q1, 2015 Nudge launched a complementary platform for health coaches, called Nudge Coach, that leverages the Nudge technology to streamline the coaching process and help coaches better manage larger client populations. Nudge has also launched Nudge+Coach, introducing an on-demand coaching network to complement the mobile health ecosystem, allowing consumers to combine the benefits of their wearables data with a real-life health coach.

Listen To Episode 018 As Mac Uncovers
  • Why we are seeing that specific apps and devices are becoming critical tools in both client and patient healthcare management care models
  • How to take these great devices out there and tie them into client care models so that we can increase revenue and also the health outcomes of individuals
  • How Nudge Coach is supporting the disruption and transformation of the role of personal training into coaching for the fitness industry
  • How digital health coaching and virtual health coaching models can help give trainers and club owners their time back while also serving more clients towards better health
  • Understanding the 3 core issues for using wearables in the fitness industry:
    1. Data access
    2. Data intelligence
    3. Seamless virtual coaching
  • Uncovering "collaborative care" and the convergence of fitness and health care, both in the private side of healthcare, whether it's concierge medical groups with membership models or fitness pros collaborating with healthcare professionals
  • How wearables and virtual wellness services for healthcare and wellness providers complement the consumer UI/UX and deliver a better healthcare experience across the board
  • How to use wearables, email marketing, and virtual coaching together in lead capture strategies
Top 3 Takeaways From The Show
  • What we can now do with digital offerings and digital models that a lot of businesses are interested in is tap into audiences that are outside driving distance from the club. With mobile health, clubs can not only extended their business reach outside the four walls, but also dramatically increase their target audience - which yields greater financial success while helping more people in their health and wellness.
  • Mac believes that the data is showing the collaborative care model is growing, with the convergence of fitness and health care, both in the private side with concierge medical groups with membership models and also by fitness pros collaborating with healthcare professionals to create a new environment around the consumer and the client.
  • Mobile health technology in and out of the fitness industry is already changing lives and poised for growth. Mac believes that mobile health is a large piece of the puzzle, but what needs to occur to use this technology for a healthier world is the rise of the tech enabled fitness professional who uses strategic communication with their clients. The data is great, but data without contextualized feedback is just not effective.
Power Quotes From Mac

"We are approaching the day and age where fitness pros realize it does not have to be either them or the device. I think in the past that professionals might've been skittish about digital health and seen it as competition, but what were seeing now is this marriage is coming together." - Mac Gambill on the Fitness + Technology Podcast

"Collaborative care is growing and were starting to see the convergence of fitness and health care, both in the private side of healthcare with concierge medical groups with membership models and also fitness professionals collaborating with healthcare professionals to create a new environment around the consumer and the client." - Mac Gambill on the Fitness + Technology Podcast

"Being the founder of a technology company, I know we build some really great things, but at the end of the day the value is really provided by the professional. In as much as I want to say our technology is going to change lives, I know we are just a part of the puzzle. What we now know needs to occur is the tech enabled professional who uses strategic communication. Data is great, but data without contextualized feedback is just not effective. - Mac Gambill on the Fitness + Technology Podcast

Resources Mentioned From Mac Support This Podcast Thanks To Our Outstanding Sponsors
  • Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com

  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today

  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

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072 CanFitPro: CanFitPro Panel: Future of Fitness Technology

072 CanFitPro: CanFitPro Panel: Future of Fitness Technology

This week, Bryan serves as a panelist at CanFitPro's World Fitness Expo. He is joined by CEOs and other industry leaders to discuss the future of fitness technology. Discussion topics include how technology can be used to improve peoples' lives and how it can be used to entice people to exercise and embrace wellness. The experts share their insights from decades of work in the field and what they believe the future holds for the industry. Panelists include Bryan O'Rourke, CEO of Vedere Ventures and founder and CEO of Integerus; Paul Bowman, CEO of Wexer Virtual; Mike Leveque, COO of MYZONE; John Ford, CEO of eGym North America; and Len Fridman, co-founder and CEO of WellnessLiving. Steve Groves, CIO & VP at GoodLife Fitness, hosts.

30 Sep 20181h 41min

071 Rasmus Ingerslev: Fitness Lifestyles and The New Era of Clubs

071 Rasmus Ingerslev: Fitness Lifestyles and The New Era of Clubs

This week, on the Fitness + Technology podcast we welcome Rasmus Ingerslev, chatting to us from Stockholm, Sweden. He is the Chairman of REPEAT in addition to IHRSA and Executive Vice Chairman of Wexer. Co-founder of the Danish Fitness & Health Organization, Rasmas has been noted as one of Denmark's top CEOs and has a formidable reputation in the global fitness + tech innovation space. Building on Rasmus's two decades in fitness entrepreneurship, REPEAT is the next generation of gym club. REPEAT is a urban brand designed with millennials in mind--more like a nightclub than a YMCA. It's bigger and better than exercise; it's about lifestyle--that, with world-class technology, seamlessly folds in with customers' pre- and post-workout lives.

18 Sep 201827min

070 Colin Milner: Debunking Myths On Active Aging & Technology

070 Colin Milner: Debunking Myths On Active Aging & Technology

This week, on the Fitness + Technology podcast, Bryan O'Rourke welcomes Colin Milner, CEO of the International Council on Active Aging. A leading expert on the health and well-being of older adults, Colin debunks myths surrounding the 50 and over crowd, particularly when it comes to tech savvy and their economic potential: Not only do adults over 50 make up half the number of all total adults, they also spend half of the money spent by adults altogether. ICAA, in addition to challenging preconceived notions about aging, works to connect like-minded organizations and professionals who share the same beliefs. They are also the driving force behind Active Aging Week, which occurs during the last week of every September and encourages older adults to stay active, healthy and engaged.

27 Aug 201823min

069 Jesse Harper: How IOT Is Impacting Sports

069 Jesse Harper: How IOT Is Impacting Sports

In episode 69 we invite President and CEO of Athlete Intelligence, Jesse Harper to join the podcast and discuss his unique perspective on how IOT has impacted sports today. Jesse has had numerous roles with Polar and within the fitness space. Now since 2012 he has been with Athlete Intelligence, the leading sports technology and data analytics company. In this episode we will discuss trends within athletics, data and coachable moments. Athlete Intelligence focuses on athlete performance and safety with a particular focus on head injuries and concussions. With some hesitations to change, sports and coaches are starting to adopt the new technologies. These technologies and tools are still new to this industry so it can be challenging. Listen in as Jesse shares his insights on the dynamic of athletic performance. Where the focus is today and where the industry will take it. What data is being collected and how it applies to their performance, safety and winning.

28 Juni 201819min

068 John Ford: Technology - The Importance of User Experience & Connectivity

068 John Ford: Technology - The Importance of User Experience & Connectivity

For episode 68 we are grateful to talk with the former Netpulse President and now CEO of eGym North America, John Ford. We pick the brain of John and discuss what's happening in the industry, what does technology really mean, where are we going and what are the pain points and opportunities. Most of the focus in our industry has been focused on the people that are already part of our facilities, but there hasn't been nearly enough focus on the other 80% of the population who aren't successful today with fitness or involved with a gym. Listen in as John expresses his insights on technology and how it helps motivate those that are fit to get more fit and to get those that aren't fit today, fit. Simplicity for user experience is key and eGym has broken their workouts down to provide this experience in the most motivating way. John shares his thoughts on the current key trends within the fitness space that will be keeping our eye out on! Thank you Mr. Ford for being such a valuable guest. See you at canfitpro.

12 Juni 201823min

067 Kelly Card: Data and the New Era of Designing An Experience for the Member

067 Kelly Card: Data and the New Era of Designing An Experience for the Member

On episode 67 we visit with the SVP of Partner Relations at ABC Financial and FIT-C Board Member, Kelly Card. What is the gap or opportunity of terms like data? Kelly shares her views on data and how data is coming into the fitness industry. It has operators frozen in fear so what can we do to work together to utilize these tools and create tangible business results? Operators are getting an incredible opportunity to utilize data for the first time to create a new and exciting experience for their customers. Listen in as Kelly explains how we use this data to create actions. There are challenges that come with opportunity. Technology solutions and integration can be tough but if it's cohesive for the member, can create a phenomenal experience. Data and the new era of designing an experience for the member bring light to the process. Kelly shares her insights on how these can be applied to your own operations and cater to your own brand.

30 Maj 201827min

066 Jessie Ehren and Al Marez: FITC Director and Vertimax COO Share Views On Cologne 2018

066 Jessie Ehren and Al Marez: FITC Director and Vertimax COO Share Views On Cologne 2018

On episode 66 we invite both Jessie Ehren and Al Marez to join the podcast as we recap one of the worlds largest fitness convention, EuropeActive and FIBO 2018. Human Capital (the skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value or cost to an organization) was the topic of this year's EuropeActive event and the perfect relation to Jessie's professional experiences. Jessie, a consultant within the fitness industry, highlights the benefits in attending EuropeActive, a non-for-profit organization representing the whole of the European health and fitness sector in Brussels. The European health & fitness sector serves over 60 million consumers, generates 26.6 billion Euro in revenues, employs 650,000 people, and consists of 59,055 facilities. An experience to connect, learn and network with some of the most influential leaders in the fitness industry. FIBO, the leading international trade show for fitness, wellness and health is an expo for sports, nutrition and healthy lifestyle. The event deals with over thousands of dealers, manufacturers, distributors and buyers. Al, COO of VertiMax, provides some information on the VertiMax product and education and takes time to express the importance of having a presence within your international markets. Along with being part of the new innovations from around the world at FIBO.

17 Maj 201817min

065 Dave Tillman: Automating Services With IOT

065 Dave Tillman: Automating Services With IOT

For episode 65 we invite Dave Tillman to join the podcast and discuss service automation and how Service Channel's new partnership with Ecofit can explore a whole new level of customer support. What's going to separate the guru genius brands from others, execution engines. Collection of data, enterprise platforms, automation (AI) and human capital will be key differentiators. Listen in as David shares the experiences that other industries have implemented and how it has created efficient operations and reduce costs for their businesses. Along with IOT providing data for owners to better manage their customer experience.

2 Maj 201820min

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