Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more

Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bitcoin ETFs, which indicate strong market demand. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more (01:18) Gartner predicts search traffic will drop 26% (02:42) Alternative platforms and the growth of social networks (05:23) The limitations of newsletters as standalone businesses (06:45) The impact of recessions on sponsorships (08:34) Newsletters as marketing channels (10:24) The marketing genius of Bitcoin and the demand for crypto newsletters (11:21) The growth of Bitcoin ETFs and the inflow of assets (14:02) The success of Bitcoin and the power of a good product (16:00) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

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How We Adapted Our Marketing Strategies in 2025

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How Many People Do CEOs Really Rely On in an Org?

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In episode #2901, Eric Siu and Neil Patel discuss the concept of how many individuals leaders can truly count on within their organizations, the role of AI agents in ad targeting versus traditional hu...

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The Best AI Apps for Business in 2025

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In episode #2900, Eric Siu and Neil Patel discuss various AI tools that can enhance business productivity, the rise of influencer marketing exemplified by MrBeast, Tesla's unique approach to marketing...

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What's the Real Value of a Personal Brand?

What's the Real Value of a Personal Brand?

In episode #2899, Eric Siu and Neil Patel discuss the significance of personal branding, human connection in a world increasingly influenced by AI, and explore the future of search engines and the ser...

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2025 Will Not Be a Blockbuster Year for Most Companies

2025 Will Not Be a Blockbuster Year for Most Companies

In episode #2898, Eric Siu and Neil Patel discuss the economic outlook for 2025, emphasizing that it will not be a blockbuster year for most companies. They also share their predictions for marketing ...

14 Jan 202522min

Is Encyclopedia Britannica planning an IPO?

Is Encyclopedia Britannica planning an IPO?

In episode #2897, Eric Siu and Neil Patel discuss the surprising IPO plans of Encyclopedia Britannica, the implications of AI in business, particularly through the lens of Elon Musk's management strat...

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