#235: Andy Cunningham—6 C's of Positioning a Brand
EntreLeadership4 Dec 2017

#235: Andy Cunningham—6 C's of Positioning a Brand

When it comes to crushing your competition, marketing strategist Andy Cunningham says that, above all else, you need to be one thing: authentic. That advice is as true today as it was when she helped Steve Jobs launch the original Macintosh once upon a time. But, the cofounder and president of Cunningham Collective warns, that’s pretty much impossible to do without first decoding your company’s DNA. It’s that information—who you are and why you matter—that helps you position your brand successfully in the marketplace. Easier said than done? Luckily, Andy has a six-step checklist to simplify the entire process. Tune in to find out how it works. Also, in the spirit of the upcoming new year, enjoy a can’t-miss bonus lesson on goal setting from Dave himself. entreleadership.com/podcast Goal Tracker Tool The Ultimate Content Marketing Planner for Small Business Owners Learn more about your ad choices. Visit megaphone.fm/adchoices

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#150: Craig Groeschel—The Key to Successful Delegation

#150: Craig Groeschel—The Key to Successful Delegation

Delegation may be something that everyone knows about but few know how to do it well. On this week’s episode, we’re talking to someone who excels at it. Craig Groeschel is senior pastor of Life.Church...

6 Juni 201643min

#149: Leading the Next Generation

#149: Leading the Next Generation

How do you lead a generation of team members who work under a totally new set of rules? Leadership expert Dr. Tim Elmore joins us to share his research and advice on leading Millennials, who now make...

30 Maj 201658min

#148: Nancy Duarte—Igniting Change Through Communication

#148: Nancy Duarte—Igniting Change Through Communication

Every leader needs to be a great storyteller, whether they speak publicly or not. And this week’s guest, communication guru Nancy Duarte, joins us to share her tips for creating compelling, persuasive...

23 Maj 201643min

#147: Claire Diaz Ortiz—Taking Control of Your Days

#147: Claire Diaz Ortiz—Taking Control of Your Days

Want to be amazed at what you can get done in a day? Business and social-media expert Claire Diaz Ortiz joins us to discuss how to design your day so you work less and achieve more. And since Claire w...

16 Maj 201645min

#146: Leaning Into Leadership

#146: Leaning Into Leadership

What makes a great EntreLeader? Our own Daniel Tardy, vice president of EntreLeadership, joins the podcast to share his story and what he’s learned through the years about becoming a leader others wil...

9 Maj 201648min

#145: Dave Ramsey—EntreLeadership Defined

#145: Dave Ramsey—EntreLeadership Defined

It’s all things EntreLeadership this week, with a lesson from Dave sharing the foundational principles that helped him win. We’re also hitting Main Street with an interview with a highly successful En...

2 Maj 201650min

#144: Gary Vaynerchuk—Secrets of Growth

#144: Gary Vaynerchuk—Secrets of Growth

Social media expert, digital advertising agency CEO and best-selling author Gary Vaynerchuk returns for a fun conversation on business, leadership, social media and his tried-and-true methods for succ...

25 Apr 201653min

#143: Being Brilliant at a Moment’s Notice

#143: Being Brilliant at a Moment’s Notice

Is there a way to generate amazing ideas or solve problems on demand? In our first feature interview, Todd Henry, author and expert on creativity, leadership and passion for work, shares his step-by-s...

18 Apr 201648min

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