#235: Andy Cunningham—6 C's of Positioning a Brand

#235: Andy Cunningham—6 C's of Positioning a Brand

When it comes to crushing your competition, marketing strategist Andy Cunningham says that, above all else, you need to be one thing: authentic. That advice is as true today as it was when she helped Steve Jobs launch the original Macintosh once upon a time. But, the cofounder and president of Cunningham Collective warns, that’s pretty much impossible to do without first decoding your company’s DNA. It’s that information—who you are and why you matter—that helps you position your brand successfully in the marketplace. Easier said than done? Luckily, Andy has a six-step checklist to simplify the entire process. Tune in to find out how it works. Also, in the spirit of the upcoming new year, enjoy a can’t-miss bonus lesson on goal setting from Dave himself. entreleadership.com/podcast Goal Tracker Tool The Ultimate Content Marketing Planner for Small Business Owners Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(632)

Is It Time for Me to Get a Business Partner?

Is It Time for Me to Get a Business Partner?

Today we’ll hear about:  A man asking if he should take on investors  A woman wondering if her business is growing too fast  Dave’s take on how to balance humility and confidence  A business owner deciding how to use his profit    Next Steps  📞 Have a question for the show? Call 844-944-1070 or send us a message: https://ter.li/ask-us  📚 Learn about the EntreLeadership System: https://ter.li/system-p  💻 Get EntreLeadership Elite for your business: https://ter.li/elite-p  ✉️ Sign up to receive tactical tools, advice and resources in your inbox every week: https://ter.li/enl  🏢 Attend EntreLeadership Summit: https://ter.li/summit   🎤 Attend EntreLeadership Master Series: https://ter.li/masterseries   For our FREE KRA Template: https://ter.li/kra-template   Offers From Today's Sponsors  NetSuite: https://netsuite.com/ramsey  BELAY: https://www.belaysolutions.com/entreleadership  Payority: https://www.payority.com/entreleadership  Trainual: https://trainual.com/entre  Found: https://found.com/entre    Listen to More From Ramsey Network  🎙️ The Ramsey Show    💸 The Ramsey Show Highlights  🧠 The Dr. John Delony Show  🍸 Smart Money Happy Hour  💡 The Rachel Cruze Show  💰 George Kamel  💼 The Ken Coleman Show    Learn More About Your Ad Choices   Ramsey Solutions Privacy Policy  Learn more about your ad choices. Visit megaphone.fm/adchoices

21 Okt 202431min

Is My Business Too Niche to Grow?

Is My Business Too Niche to Grow?

Today we’ll hear about:  A woman having trouble finding the right people for her niche business   A young business owner struggling to lead his team   Why Dave Ramsey says that hiring highly skilled people is not enough   Dave showing a business owner how to make his product profitable    Next Steps  📞 Have a question for the show? Call 844-944-1070 or send us a message: https://ter.li/ask-us  📚Learn about the EntreLeadership System: https://ter.li/system-p  💻 Get EntreLeadership Elite for your business: https://ter.li/elite-p  ✉️Sign up to receive tactical tools, advice and resources in your inbox every week: https://ter.li/enl  🏢 Attend EntreLeadership Summit: https://ter.li/summit   🎤 Attend EntreLeadership Master Series: https://ter.li/masterseries     Offers From Today's Sponsors  NetSuite: https://netsuite.com/Ramsey  BELAY: https://www.belaysolutions.com/entreleadership  Payority: https://www.payority.com/entreleadership  Trainual: https://trainual.com/entre  Found: https://found.com/entre    Listen to More From Ramsey Network  🎙️ The Ramsey Show    💸 The Ramsey Show Highlights  🧠 The Dr. John Delony Show  🍸 Smart Money Happy Hour  💡 The Rachel Cruze Show  💰 George Kamel  💼 The Ken Coleman Show     Learn More About Your Ad Choices   Ramsey Solutions Privacy Policy  Learn more about your ad choices. Visit megaphone.fm/adchoices

14 Okt 202454min

When Turning Down Business Is Actually a Benefit

When Turning Down Business Is Actually a Benefit

Today we’ll hear about:  A business owner considering abandoning a portion of his business  Dave interviews Donald Trump about small business and leadership Dave Ramsey’s reaction to Netflix’s company memo about when to fire employees  A man considering closing his current business to take on the family business    Next Steps  📞 Have a question for the show? Call 844-944-1070 or send us a message: https://ter.li/ask-us  📚 Learn about the EntreLeadership System: https://ter.li/system-p  💻 Get EntreLeadership Elite for your business: https://ter.li/elite-p  ✉️Sign up to receive tactical tools, advice and resources in your inbox every week: https://ter.li/enl  🏢 Attend EntreLeadership Summit: https://ter.li/summit   🎤 Attend EntreLeadership Master Series: https://ter.li/masterseries   🫴 For more on how to delegate to your team: https://ter.li/vverjo    Offers from Today's Sponsors  NetSuite: https://netsuite.com/Ramsey  BELAY: https://www.belaysolutions.com/entreleadership  Payority: https://www.payority.com/entreleadership  Trainual: https://trainual.com/entre  Found: https://found.com/entre    Listen to More from Ramsey Network  🎙️ The Ramsey Show    💸 The Ramsey Show Highlights  🧠 The Dr. John Delony Show  🍸 Smart Money Happy Hour  💡 The Rachel Cruze Show  💰 George Kamel  💼 The Ken Coleman Show    Learn More About Your Ad Choices   Ramsey Solutions Privacy Policy  Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Okt 202444min

Can Your Family Business Survive Your Family Problems? With John Delony

Can Your Family Business Survive Your Family Problems? With John Delony

Today we’ll hear about:  A business owner who wants to be a good husband, father and leader  A woman whose sister doesn’t treat her well at the office  A man paralyzed by fear that he’ll destroy his business  A son looking for advice to buy his dad’s business while still grieving his loss    Next Steps  📞 Have a question for the show? Call 844-944-1070 or send us a message: https://ter.li/ask-us  📚 Learn about the EntreLeadership System: https://ter.li/system-p  💻 Get EntreLeadership Elite for your business: https://ter.li/elite-p  ✉️ Sign up to receive tactical tools, advice and resources in your inbox every week: https://ter.li/enl  🏢 Attend EntreLeadership Summit: https://ter.li/summit   🎤 Attend EntreLeadership Master Series: https://ter.li/masterseries     Offers From Today's Sponsors  NetSuite: https://netsuite.com/ramsey  BELAY: https://www.belaysolutions.com/entreleadership  Payority: https://www.payority.com/entreleadership  Trainual: https://trainual.com/entre  Found: https://found.com/entre    Listen to More From Ramsey Network  🎙️ The Ramsey Show    💸 The Ramsey Show Highlights  🧠 The Dr. John Delony Show  🍸 Smart Money Happy Hour  💡 The Rachel Cruze Show  💰 George Kamel  💼 The Ken Coleman Show    Learn More About Your Ad Choices   Ramsey Solutions Privacy Policy    Learn more about your ad choices. Visit megaphone.fm/adchoices

30 Sep 202450min

Should I Sacrifice a High Salary for Business Growth?

Should I Sacrifice a High Salary for Business Growth?

Today we’ll hear about:  How to determine your salary as a business owner  Why delegation is the key to running a successful business  How raising prices is essential for all businesses  A business owner struggling with how to prioritize clients    Next Steps  📞 Have a question for the show? Call 844-944-1070 or send us a message: https://ter.li/ask-us  📚 Learn about the EntreLeadership System: https://ter.li/system-p  💻 Get EntreLeadership Elite for your business: https://ter.li/elite-p  ✉️ Sign up to receive tactical tools, advice and resources in your inbox every week: https://ter.li/enl  🏢 Attend EntreLeadership Summit: https://ter.li/summit   🎤 Attend Entreleadership Master Series: https://ter.li/masterseries    Offers From Today's Sponsors  NetSuite: https://netsuite.com/ramsey  BELAY: https://www.belaysolutions.com/entreleadership  Payority: https://www.payority.com/entreleadership  Trainual: https://trainual.com/entre  Found: https://found.com/entre    Listen to More From Ramsey Network  🎙️ The Ramsey Show    💸 The Ramsey Show Highlights  🧠 The Dr. John Delony Show  🍸 Smart Money Happy Hour  💡 The Rachel Cruze Show  💰 George Kamel  💼 The Ken Coleman Show    Learn More About Your Ad Choices   Ramsey Solutions Privacy Policy  Learn more about your ad choices. Visit megaphone.fm/adchoices

23 Sep 202438min

How to Pay off $4,000,000 of Debt in 5 Years (The 600th Episode)

How to Pay off $4,000,000 of Debt in 5 Years (The 600th Episode)

Today, we’ll hear about:  A business owner trying to prioritize his millions of dollars of debt  A son concerned about taking over his unethical father’s business  How to make profit without losing steam according to Dave Ramsey  A business owner looking to motivate his first sales rep     Next Steps  📞 Have a question for the show? Call 844-944-1070 or send us a message: https://ter.li/ask-us  📚 Learn about the EntreLeadership System: https://ter.li/system-p  💻 Get EntreLeadership Elite for your business: https://ter.li/elite-p  ✉️ Sign up to receive tactical tools, advice and resources in your inbox every week: https://ter.li/enl  🏢 Attend EntreLeadership Summit: https://ter.li/summit   🎤 Attend Entreleadership Master Series: https://ter.li/masterseries     Offers From Today's Sponsors  NetSuite: https://netsuite.com/Ramsey  BELAY: https://www.belaysolutions.com/entreleadership  Payority: https://www.payority.com/entreleadership  Trainual: https://trainual.com/entre  Found: https://found.com/entre    Listen to More From Ramsey Network    🎙️ The Ramsey Show    💸 The Ramsey Show Highlights  🧠 The Dr. John Delony Show  🍸 Smart Money Happy Hour  💡 The Rachel Cruze Show  💰 George Kamel  💼 The Ken Coleman Show      Learn More About Your Ad Choices   Ramsey Solutions Privacy Policy  Learn more about your ad choices. Visit megaphone.fm/adchoices

16 Sep 202457min

Sitting on $750,000 Cash but I Still Need a Loan

Sitting on $750,000 Cash but I Still Need a Loan

Today we’ll hear about:  A business owner feeling pressured to buy a building before he’s ready   Dave Ramsey explaining why working with national banks sucks  A leader wondering how the election will impact the economy   Why partnerships in business are a bad idea     Next Steps  📞 Have a question for the show? Call 844-944-1070 or send us a message: https://ter.li/ask-us  📚Learn about The EntreLeadership System: https://ter.li/system-p  💻 Get EntreLeadership Elite for your business: https://ter.li/elite-p  ✉️Sign up to receive tactical tools, advice and resources in your inbox every week: https://ter.li/enl  🏢 Attend EntreLeadership Summit: https://ter.li/summit   🎤 Attend Entreleadership Master Series: https://ter.li/masterseries     Offers from Today's Sponsors  NetSuite: https://netsuite.com/Ramsey  BELAY: https://www.belaysolutions.com/entreleadership  Payority: https://www.payority.com/entreleadership  Trainual: https://trainual.com/entre  Found: https://found.com/entre    Listen to more from Ramsey Network  🎙️ The Ramsey Show    💸 The Ramsey Show Highlights  🧠 The Dr. John Delony Show  🍸 Smart Money Happy Hour  💡 The Rachel Cruze Show  💰 George Kamel  💼 The Ken Coleman Show    Learn More About Your Ad Choices  Ramsey Solutions Privacy Policy  Learn more about your ad choices. Visit megaphone.fm/adchoices

9 Sep 202448min

We’re Getting Screwed by Our Business Partner

We’re Getting Screwed by Our Business Partner

Today we’ll hear about:  A business owner whose partner does no work but wants the profit  A man trying to decide if offering financing would be immoral  The three signs your business is growing too fast  A man trying to get his father to listen to his business ideas    Next Steps    📞 Have a question for the show? Call 844-944-1070 or send us a message: https://ter.li/askus    👣 Find out what stage of business you’re in: https://ter.li/axd39b  ✉️ Sign up to receive tactical tools, advice and resources in your inbox every week: https://ter.li/y8qdo7     🏢 Attend EntreLeadership Summit: https://ter.li/fcazl2     🎤 Attend EntreLeadership Master Series: https://ter.li/wcjhpu     ☎️ Learn more about EntreLeadership Coaching: https://ter.li/ycznhl    💵 Learn more about SmartDollar: https://ter.li/4imot0     Offers From Today's Sponsors  NetSuite: https://netsuite.com/Ramsey  BELAY: https://www.belaysolutions.com/entreleadership  Payority: https://www.payority.com/entreleadership  Trainual: https://trainual.com/entre  Found: https://found.com/entre    Listen to More From Ramsey Network  🎙️ The Ramsey Show    💸 The Ramsey Show Highlights  🧠 The Dr. John Delony Show  🍸 Smart Money Happy Hour  💡 The Rachel Cruze Show  💰 George Kamel  💼 The Ken Coleman Show    Ramsey Solutions Privacy Policy      Learn more about your ad choices. Visit megaphone.fm/adchoices

2 Sep 202441min

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