The Business of PT - Kat Southey

The Business of PT - Kat Southey

In this episode, we're joined by Kat Southey, Chief Marketing Officer of FITR and a seasoned expert in the fitness industry. With a background as the Marketing Director for Virgin Active and Digital Marketing Director for Science in Sport, Kat brings a wealth of experience to the table.

Together, we'll explore the intricate art of marketing for personal trainers within commercial facilities. From innovative tactics to traditional approaches, we uncover how PTs can effectively promote themselves to attract more clients and elevate their business.

However the conversation doesn't stop there. We venture into the realm of digital entrepreneurship, unraveling the secrets behind establishing a successful online fitness business. Kat shares invaluable insights on navigating this ever-evolving landscape and maximising digital platforms to reach a broader audience.

Furthermore, we challenge the notion that education and marketing exist in separate spheres, instead advocating for the concept that education is the cornerstone of ethical marketing. Join us as we unravel the symbiotic relationship between knowledge and integrity in the fitness industry. So, whether you're a seasoned PT or just starting your journey, prepare to be inspired and empowered on "The Business of PT.” Thanks to ⁠YMCA Fit⁠ for supporting this series of The Business of PT. Find out more about their PT courses at ⁠ymcafit.org.uk

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Avsnitt(26)

The Business of PT - Tiina Hoffmann

The Business of PT - Tiina Hoffmann

In this episode, we dive deep into the world of physiological data with none other than Tiina Hoffman, a world-class exercise physiologist and master trainer for Firstbeat! We explored: The key diff...

30 Okt 20241h 5min

The Business of PT - Dan Chappell

The Business of PT - Dan Chappell

This week we’re thrilled to have Dan Chappell, Founder of UNTIL join us for an insightful and inspiring conversation! In this episode, we dive into some brilliant topics, including: The rise of the ...

23 Okt 202455min

The Business of PT - Kim Ingleby

The Business of PT - Kim Ingleby

In this episode of The Business of PT podcast, we’re joined by the incredible Kim Ingleby! Kim started as a personal trainer and has since gone on to achieve some amazing things, including working wi...

16 Okt 20241h 5min

The Business of PT - Rich Wilson

The Business of PT - Rich Wilson

In this episode of the business of PT podcast, I sat down with Rich Wilson, an industry veteran with over 20 years of experience in the health and fitness world. From leading the PT teams at Total Fi...

9 Okt 20241h 6min

The Business of PT - Luke Baden

The Business of PT - Luke Baden

On this episode I had an absolute blast chatting with the one and only Luke Baden! Luke is not just a super experienced PT and coach, yet he’s also got a unique blend of fun and science that makes fi...

2 Okt 20241h 13min

The Business of PT - Emma Barry

The Business of PT - Emma Barry

This week on The Business of PT, we’re joined by the incredible Emma Barry! Emma's a powerhouse in the fitness industry, having served as the Group Fitness Director for Les Mills, where she played a ...

25 Sep 20241h 5min

The Business of PT - Glenda Rivoallan

The Business of PT - Glenda Rivoallan

In today's episode, we're privileged to have Dr. Glenda Rivoallan, an esteemed author and fitness entrepreneur, as our guest. Dr. Rivoallan brings a wealth of experience and insight, guiding us throu...

15 Maj 20241h 8min

The Business of PT - Ryan Palmer

The Business of PT - Ryan Palmer

In this episode, I sit down with Ryan Palmer, the CEO of Central YMCA, who has an inspiring story of climbing the ranks from personal trainer to chief executive. Ryan shares invaluable insights gleane...

8 Maj 20241h 4min

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