How to relate to your prospects

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

9 Okt 201957min

We all know having a plan is the most secure way to ensure something happens. When was the last time you set out for a long road trip without directions to follow? Probably never. In this show we hear the daily routine of Tom Ziglar. This is a guy who has never known anything but planning for a positive, successful day. It doesn’t mean he’s perfect, but just like his father Zig, he has a tremendously solid plan for his day. This is our habits show and we walk through the seven spokes on the Ziglar Wheel of Life with Tom, I think you’ll appreciate hearing what the master himself does to procure his personal success! And if you haven’t already, go check out Tom’s new book, “Choose To Win”, wherever you buy your books.  Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Okt 201922min

Business and making money and keeping up with the demands of work tend to take priority in our lives, and to a great degree those pursuits are have-to issues. Of course we all value the relationships in our lives, but to truly nurture them amongst the former demands is tough, even with the best of intentions. So I polled the Ziglar audience and asked them, “With the demands of your job or business, what do you do to make relationships a priority? What are your main challenges?” I was joined by Brian Dixon, our guest from episode 715 where we talked through the message in his brand new book, “Start With Your People.” Brian’s responses to the candid comments were significant and will give you some strategic and actionable steps you can put in place to nurture the relationships in your life, even as you fulfill demanding work schedule! Learn more about your ad choices. Visit megaphone.fm/adchoices

2 Okt 201952min

Is it really a choice? Can you really believe that? The reality is, if you are going to win, it will take a whole of of choices. The right choices. So which choices are the right ones? That’s what this show is about. For 53 years Tom Ziglar has been privy to a constant influx of the absolute best in personal development, self help and best business practices. He’s been CEO of Ziglar for 24 years. He’s a featured speaker around the globe. And now he brings us the first Ziglar book in over a decade and it’s the culmination and simplification of all he’s been exposed to, learned and added to in a truly revolutionary way to walk out your personal success. In this show we talk through the core ingredients of Tom’s Choose To Win methodology and expound on these ingredients: We do have a choice, the absolute necessity of having a why, but we get into an interesting discussion about the why not necessarily having to be big, but it must be strong and intense. We discuss desire, hope (the right kind), grit and then...how. Goals. But how goals only resonates with approximately 20% of the populace so if you aren’t thrilled by goals, you’ll want to hear this. Then we discuss the big kahuna of it all, our daily habits. And which one is most paramount? Tom will tell you. We finish by getting into his next book, already titled and in the works. This is a foundational show. You can find Tom’s book, Choose To Win, at Ziglar.com or wherever you get books. Learn more about your ad choices. Visit megaphone.fm/adchoices

30 Sep 20191h 11min

Truthfully, don’t you assume people who are the best at what they do were just naturals at it, to some degree? Yet we have so many stories of people who had no natural ability and performed at a very low level, but trained themselves up into a level of mastery. In a stark example we have James Earl Jones, with one of the most recognizable voices in the world, who was almost mute as a child for eight years, thanks to a severe stutter. Not that drastic, but in this show I bring you a message from Zig Ziglar explaining his desire to enter sales solely due to a financial incentive, and his following two years of languishing as a very poor salesman. It’s an entertaining story of course, but it really puts into perspective the reality that often the masters did not start off with an advantage. They simply applied themselves, learned and trained. Which opens the doors for you to pursue even those things that don’t come naturally.  Learn more about your ad choices. Visit megaphone.fm/adchoices

25 Sep 201959min

I discovered a really valuable addition to the Habits show and the Ziglar wheel of life, courtesy of a small revelation and then an answer from Brian Dixon. Brian was our guest in show 715 where we discussed the message from his book, “Start With Your People”. When I got to the personal spoke, Brian offered a couple things he does. But I wanted more, for a reason I can’t explain. And the aspect of self-care occurred to me. So along with what you do for yourself, fun or play, I asked him, “What about in regards to self-care?” He immediately gave three answers for significant things he does for himself, and all three are things I’ve never done myself, such as using salt-water float tanks and seeing movies at the theater in the middle of the day. It was a really interesting and insightful discussion I think you’ll get much from.  Learn more about your ad choices. Visit megaphone.fm/adchoices

23 Sep 201930min

You have a daily routine. Everyone does. Every day you generally go about the same tasks and functions. Your world will dramatically change for the better from making slight adjustments in your daily routine. Coming off of show 713 where I got to the root of healthy habits, in this show Tom Ziglar and I talk about the power is making at least a small investment in every spoke on the Ziglar Wheel of Life. Often you can combine a spoke. And doing a five minute workout or a three minute devotional will keep your positive inertia going. “Falling off the wagon” or “losing momentum” is a death knell for most people, as when we fall behind it can feel overwhelming to make up the deficit. Sometimes it unavoidable, but most often we have the ability to at least make a small contribution that can keep us moving forward. This was the main focus of this show, though I also posted this question to the Ziglar audience and Tom and I reviewed a handful of comments, “In the 7 spokes on the Ziglar Wheel of Life, which areas do you have a plan you consistently fulfill?” It was from the comments we were drawn to the power of even small, positive investments in your daily routine. Learn more about your ad choices. Visit megaphone.fm/adchoices

18 Sep 201948min

Your day, your life, is full of projects to be done. From home and family to work and business. There are many people, even more so in the world of business and entrepreneurship, who more often than not put priority on the project as opposed to people. Yet our guest today, Brian Dixon, found he was shortchanging himself and in fact putting people first was far more rewarding, and profitable. Brian Dixon is a podcaster, conference speaker, and business coach and specializes in helping authors, speakers, and aspiring messengers create a sustainable business through growing their platform, and creating compelling online courses. He is the co-founder of hope*writers, a membership site of over 2,000 working writers. Brian’s brand new book, Start With Your People, is an instant best seller with the who’s who in the business and personal development world fervently touting the book and it’s message. I think a reason for this is because we are all suffering. Culturally we've grown into "doing the job" as the expectation. Going beyond that to put people first feels like a lost art in the workplace and sadly, often in the home as well. Brian provides acute stories, compelling data and tangible action steps to put people as the first priority, not the exception. The message provides far more than testimony to putting people first as the right thing to do, but undeniably the most profitable to our personal lives and business bottom line. Visit Brian’s website at briandixon.com. I’d encourage you to check out his free Clarity quiz, and of course you can get his book there, “Start With Your People”, or find it at Amazon, the audio at Audible, or wherever you buy books. Learn more about your ad choices. Visit megaphone.fm/adchoices

16 Sep 20191h 13min