822: What Benefit Does It Give You?

822: What Benefit Does It Give You?

We buy what we buy for the benefit it gives us, in the form of fulfilling a desire or solving a problem. Sometimes we aren’t even aware of why we buy what we do, but there is almost always a specific reason. The exercise of this show is to get us thinking about benefits from the products and services we buy, so as to help us better conceptualize how we need to showcase the products and services we offer. Even if you are an employee, you are paid for a result, not simply to take up space. Are you aware of the specific benefits you provide? I start this show off with a three minute clip from Zig Ziglar, from his direct sales training, not a stage with all his humor. He talks about the three aspects of anything we offer, features, functions and benefits. With the core value being of course, benefits. From this clip I asked the Ziglar audience this question, “Please recommend a few of your favorite products and services and WHY...what is the benefit you get from them?” What came out was a great overview of just what Zig outlined, features, functions and benefits. Tom Ziglar and I had a really interesting conversation dissecting this triad as we talked through many of the comments. This will really help you conceptualize just what benefit you, your product or service is providing. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How To Walk Your Way Into More Well-Being w/ Wellness Evangelist Michael Easter

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Author David Foster Wallace is credited with a story in a commencement speech, where he shares, "There are these two young fish swimming along and they happen to meet an older fish swimming the other ...

16 Feb 1h 8min

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I want to start off by asking a question I continually interest myself with. Do we really want to be happy? If I survey the culture, it looks like we very much want happy moments. The little jolts of ...

13 Feb 1h 23min

Restructuring Your Brain Better Without Surgery w/ Brain Surgeon Dr Lee Warren

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9 Feb 1h 2min

How We Perceive & Pursue Love Poorly & How To Recover w/ Spoken-Word Artist Humble The Poet

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Ultimately, the research shows what we all most want is love. To be desired past the point of like, and actually loved. And to receive the resulting affection, devotion, care, and commitment. Yet the ...

6 Feb 1h 32min

The Raw Transformation From Feeling & Experiencing Life Deeply w/ Spiritual Director Steve W Smith

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Steve Smith is a friend of mine. He runs Potter’s Inn, which provides soul care. Much of Steve’s time is spent with people running large organizations, from mega church pastors to Fortune 500 CEOs. Pe...

2 Feb 1h 7min

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Sometimes a story comes along that challenges my perspectives at a core level. As a father, I took great responsibility in instilling self-worth into my children. And, I still had kids who struggled w...

30 Jan 1h 13min

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