822: What Benefit Does It Give You?

822: What Benefit Does It Give You?

We buy what we buy for the benefit it gives us, in the form of fulfilling a desire or solving a problem. Sometimes we aren’t even aware of why we buy what we do, but there is almost always a specific reason. The exercise of this show is to get us thinking about benefits from the products and services we buy, so as to help us better conceptualize how we need to showcase the products and services we offer. Even if you are an employee, you are paid for a result, not simply to take up space. Are you aware of the specific benefits you provide? I start this show off with a three minute clip from Zig Ziglar, from his direct sales training, not a stage with all his humor. He talks about the three aspects of anything we offer, features, functions and benefits. With the core value being of course, benefits. From this clip I asked the Ziglar audience this question, “Please recommend a few of your favorite products and services and WHY...what is the benefit you get from them?” What came out was a great overview of just what Zig outlined, features, functions and benefits. Tom Ziglar and I had a really interesting conversation dissecting this triad as we talked through many of the comments. This will really help you conceptualize just what benefit you, your product or service is providing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(1671)

How Can We Best Help Our Brain Stay Sharp Till Our End w/ Neuroscientist Dr. Majid Fotuhi

How Can We Best Help Our Brain Stay Sharp Till Our End w/ Neuroscientist Dr. Majid Fotuhi

We are in the information age and I don’t believe there are any new topics and there is little, actual new information. But we can discover new insights and new angles and information that is more rel...

2 Mars 1h 7min

The Health Of Your Relationships Relies On Your Ability To Effectively Communicate w/ Communications Expert & Broadway Star Renée Marino

The Health Of Your Relationships Relies On Your Ability To Effectively Communicate w/ Communications Expert & Broadway Star Renée Marino

The Harvard Study of Adult Development, often referred to as the Grant Study, is widely recognized as the longest-running, in-depth scientific study of adult life ever conducted. I recently published ...

1 Mars 1h 37min

How To Walk Your Way Into More Well-Being w/ Wellness Evangelist Michael Easter

How To Walk Your Way Into More Well-Being w/ Wellness Evangelist Michael Easter

This episode is focused on connecting with your body and soul through walking. Yes. Walking. Something I have had zero focus on my entire life. I looked at walking as a waste of time. But now I'm devo...

23 Feb 1h 1min

Revealing & Addressing Unhealthy Family Relationships w/ Relationship Therapist Nedra Glover Tawwab

Revealing & Addressing Unhealthy Family Relationships w/ Relationship Therapist Nedra Glover Tawwab

Research and surveys showcase that what we most value in our lives are relationships. Yet for all the teaching and training we get as we grow up, how to have healthy relationships is seldom a topic. A...

20 Feb 1h 25min

Counting The Mental Costs Of Our Possessions w/ Minimalist Evangelist Joshua Becker

Counting The Mental Costs Of Our Possessions w/ Minimalist Evangelist Joshua Becker

Author David Foster Wallace is credited with a story in a commencement speech, where he shares, "There are these two young fish swimming along and they happen to meet an older fish swimming the other ...

16 Feb 1h 8min

87 Year Study On What Provides Happiness = Relationships w/ Harvard Grant Study Director & Zen Master Robert Waldinger

87 Year Study On What Provides Happiness = Relationships w/ Harvard Grant Study Director & Zen Master Robert Waldinger

I want to start off by asking a question I continually interest myself with. Do we really want to be happy? If I survey the culture, it looks like we very much want happy moments. The little jolts of ...

13 Feb 1h 23min

Restructuring Your Brain Better Without Surgery w/ Brain Surgeon Dr Lee Warren

Restructuring Your Brain Better Without Surgery w/ Brain Surgeon Dr Lee Warren

If you search as to why brain surgery is on the rise you will read it’s due to advancements in technology. Less invasive techniques, AI-guided imaging, and robotics—which have made procedures safer, m...

9 Feb 1h 2min

How We Perceive & Pursue Love Poorly & How To Recover w/ Spoken-Word Artist Humble The Poet

How We Perceive & Pursue Love Poorly & How To Recover w/ Spoken-Word Artist Humble The Poet

Ultimately, the research shows what we all most want is love. To be desired past the point of like, and actually loved. And to receive the resulting affection, devotion, care, and commitment. Yet the ...

6 Feb 1h 32min

Populärt inom Utbildning

historiepodden-se
rss-bara-en-till-om-missbruk-medberoende-2
det-skaver
harrisons-dramatiska-historia
nu-blir-det-historia
rss-viktmedicinpodden
johannes-hansen-podcast
not-fanny-anymore
roda-vita-rosen
rss-foraldramotet-bring-lagercrantz
sektledare
allt-du-velat-veta
i-vantan-pa-katastrofen
sa-in-i-sjalen
rss-sjalsligt-avkladd
sex-pa-riktigt-med-marika-smith
rss-basta-livet
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-pa-insidan-med-bjorn-rudman
rss-traningsklubben