Oli Gardner's Blunt Advice to Becoming a Great Marketer

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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This episode is a special Facebook Live interview with Oli Gardner, international marketing speaker and Co-Founder of Unbounce landing page software.

Today we are talking about marketing bullshit and how to fight it together.

Oli shares his experiences growing Unbounce, how he measures marketing success and his advice to become a better marketer and drive more sales without compromising your values.

Topics covered:

• New Business idea challenge - $1000 and 6 months
• Misconceptions in conversion rate optimization and testing
• Avoiding dark and shady tactics
• How to become a more human-centric marketer
• Tracking cohorts and customer lifetime value
• Product marketing at Unbounce
• Oli’s advice to young marketers

Resources mentioned:

• Unbounce
• Unbounce Blog
• Noob Guide to Digital Marketing
• Learn Inbound
• Arduino

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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