The Power of Persuasion: How to Use Scarcity and Urgency to Sell More with Jack Born

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers.

They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero.How can we use urgency in sales funnels without being sleazy?

In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more.

Topics covered:

• Why scarcity and urgency are powerful persuasion techniques
• Why makes people motivated to take action on promotions with a deadline
• The best way to determine if there’s a market for your product or service
• How to make a compelling first offer to your target audience
• When you should start preparing your customers for a product launch
• How to hold people’s attention with email marketing
• The day promotions are proven to have the highest number of sales
• How many emails you should really be sending to your list
• Why it doesn’t matter when people unsubscribe from your email list

Resources mentioned:

• Deadline Funnel
• Influence: The Psychology of Persuasion
• Thinking, Fast and Slow
• Hooked: How to Build Habit-Forming Products
• How to Send Emails with 83%+ Open Rates (Not a Clickbait)
• Perry Marshall
• Sphere of Influence
• The Ultimate Guide to Google AdWords
• Advanced Google Adwords

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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