How to Improve Your Marketing With Social Proof (4-Step Framework)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast3 Dec 2019

How to Improve Your Marketing With Social Proof (4-Step Framework)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Building trust with social proof is more than just putting reviews on your website and hoping for the best.

My guest today is Louis Nicholls, author of The Social Proof Handbook, growth consultant, and the founder of Sales for Founders.

In this episode, Louis shares his 4-step framework to improve your sales and marketing with social proof.

Topics covered:

  • What is “social proof”?
  • Examples of social proof in real life
  • What social proof can and can’t do
  • How to map out the customer’s journey of your product or service
  • How social proof can help you answer customers’ objections
  • The 7 sources where you can mine social proof
  • The different formats of social proof
  • How to reach out and get people to give you testimonials
  • The biggest mistake people make when utilizing social proof
  • What Louis thinks marketers should learn for the next 5,10, and 50 years

Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔

Avsnitt(309)

[BONUS] The Secret Psychology Behind Movie Trailers

[BONUS] The Secret Psychology Behind Movie Trailers

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

6 Okt 202338min

The Banana Principle: Why Loyalty Programs Are Rotten To The Core

The Banana Principle: Why Loyalty Programs Are Rotten To The Core

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

3 Okt 202337min

How To Get a Damn Marketing Job

How To Get a Damn Marketing Job

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

26 Sep 202343min

Joe Pulizzi's 10 Commandments: How to Build Your Content Marketing Empire (Godfather Style)

Joe Pulizzi's 10 Commandments: How to Build Your Content Marketing Empire (Godfather Style)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

19 Sep 202339min

0 to 1M Podcast Downloads: 7 Battle-Tested Tips From Two Expert Hosts

0 to 1M Podcast Downloads: 7 Battle-Tested Tips From Two Expert Hosts

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

12 Sep 202355min

How to Become THE Apex Marketer (7 Evolutionary Principles)

How to Become THE Apex Marketer (7 Evolutionary Principles)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

1 Aug 202347min

Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging

Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

25 Juli 202340min

How to Write a Business Book With SOUL (AI Can't Touch This!)

How to Write a Business Book With SOUL (AI Can't Touch This!)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

18 Juli 202347min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
svd-tech-brief
badfluence
rss-svart-marknad
uppgang-och-fall
bathina-en-podcast
avanzapodden
tabberaset
rss-inga-dumma-fragor-om-pengar
24fragor
rss-kort-lang-analyspodden-fran-di
rss-borsens-finest
rss-dagen-med-di
kapitalet-en-podd-om-ekonomi
borsmorgon
fill-or-kill
rss-veckans-trade
lastbilspodden