Turning Customer Feedback Into Creative Copy (And 3 Steps to Killer Surveys)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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In this episode, I welcome back one of our most popular guests, professional copywriter Momoko Price.

This time we are focussing on the voice of the customer or VoC and discuss just how important VoC is in marketing.

And how it’s not just about listening to and engaging with your customers but also how to create surveys and then take the data and turn it into something valuable

Topics covered:

• Defining the voice of your customer
• Using VoC to shape your copy
• Digging into the raw and messy elements of customer research
• Being smart about customer surveys
• The value of VoC when done the right way
• Tips for creating more enticing customer surveys
• Filtering negative responses in order to write positive copy
• How your mental state can impact your copywriting

Resources mentioned:

• Value Proposition: What Is It And How To Create One
• Kantan
• Respondly
• Buffer
• AT&T
• Base CRM
• Conversion Excel Institute
• Hotjar
• 3 Steps to Write Copy That Converts with Joanna Wiebe
• Coursera
• Johns Hopkins University at Coursera
• Ngram analyzer
• Mechanical Turk
• TaskArmy
• Excel Pivot Tables
• Pet Doors
• Copy Hackers
• LunaMetrics blog
• Narrative Design: Craft a Story Using Conspiracy Principles

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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