Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast29 Sep 2020

How to Get Journalists to Actually Open Your Email & Read Your Stuff

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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So, you’ve spent time researching and writing your content, and now here comes the hard part - the pitch.

How do you get journalists and publishers to open your email, let alone read what you’ve written?

My guest today is Amanda Milligan, and as an experienced growth and content marketing specialist, she knows her way around words.

In this episode, Amanda shares insights on how to get your pitch noticed. She says that it comes down to just two things that, if done well, should get you noticed.

Topics covered:

What exactly is digital PR and why do it?
Why no amount of promotion is going to salvage a bad piece of content
How to be something remarkable, that people will care about
Creating an element of surprise
How emotions play an important role in this field
How Amanda comes up with her ideas
Why you should be involved with a project from the beginning
Answering questions to tell a new story
How to spot worthy trends
What you can do to ensure you have the highest chance of getting a reply from a journalist

Resources mentioned:

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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