Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast13 Juni 2023

How to Create Things People Want to Pay For in 24 Hours (Or Less)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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In this episode, we dig our heels deeply into our strokes of brilliance and return to our native instincts. Our guest, farm animal whisperer, K-pop fan, and brain-dead ex-entrepreneur, Ryan Kulp, ruptures conventional thinking by leveraging our emotional and analytical brains to quiet our inner imposter. Ryan challenges our forethought and unearths the magic in spontaneous thinking to cultivate meaningful products. He unveils practical strategies for creating things (and selling them) within 24 hours.
Topics mentioned:

(00:00) - How to Create Things People Want to Pay For in 24 Hours (Or Less)
(03:22) - Build quickly using intuition
(07:18) - System 1 thinking
(09:13) - B2C mindset
(16:44) - What to tell people to get them moving
(23:49) - About time
(33:00) - Ruthlessly prioritize your project scope
(42:50) - Learn quickly
(46:53) - RCP vs. ICP
(51:50) - Anti-climactic launch

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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