Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast25 Juli 2023

Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***


Join me as I dive into the trenches with wordsmith Eden Bidani. Forget the buzzword baloney. Today, we're getting our hands dirty with the raw, pulsating heart of what your B2B customers truly hunger for.

Eden's an ace at unearthing deep-seated desires through brand archetypes and spinning them into a messaging web that catches customers rather than scaring them off.

Topics Covered:

  • (00:00) - Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging
  • (03:07) - Can good copy fix any conversion issues?
  • (05:57) - The subtle difference between conversion copywriting and direct response.
  • (10:19) - Step 1: Get in the buyer's mindset
  • (17:40) - The 12 brand archetypes
  • (18:43) - Louis' pet peeve about Apple as marketing case study
  • (20:12) - Step 2: Which brand archetype to choose
  • (23:28) - Pay attention to what's NOT being said
  • (27:20) - Step 3: Get inspired by celebrities or brands
  • (30:24) - What's a strategic narrative? Definition and examples.
  • (37:23) - Resources mentioned by Eden

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔

Avsnitt(309)

Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries

Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

28 Nov 202349min

A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)

A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

21 Nov 202347min

How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz

How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

14 Nov 202355min

How to Impress Every Time You Speak (5 Unusual Public Speaking Tips)

How to Impress Every Time You Speak (5 Unusual Public Speaking Tips)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

7 Nov 202347min

How Jonathan Stark Runs a $400k Business Working "Just 5h/Week"

How Jonathan Stark Runs a $400k Business Working "Just 5h/Week"

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

31 Okt 202357min

Toxic Hustle: When Business Ambition Eats You Alive (Almost)

Toxic Hustle: When Business Ambition Eats You Alive (Almost)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

24 Okt 202356min

Stop The Scroll, Start The Sale: 7 Ways To Build An Audience Of Future Buyers

Stop The Scroll, Start The Sale: 7 Ways To Build An Audience Of Future Buyers

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

17 Okt 202359min

Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging

Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

10 Okt 202350min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
svd-tech-brief
badfluence
rss-borsens-finest
rss-svart-marknad
uppgang-och-fall
bathina-en-podcast
lastbilspodden
tabberaset
rss-inga-dumma-fragor-om-pengar
avanzapodden
fill-or-kill
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
borsmorgon
24fragor
rss-veckans-trade
montrosepodden