Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast12 Dec 2023

How to Build an Authentic Social Presence Without Sounding Like a Bro

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Meet Erica Schneider, the incredible force and wordsmith phenomenon who's reshaping the marketing world with her authentic, no-BS approach. As the former Head of Content at Grizzle and current Co-Founder and Instructor at Power Your Platform, Erica's impact on the industry is undeniable.

With over 3 million words under her belt, she's a revolution in action. Her anti-bro, anti-clickbait stance is not just refreshing; it's a breath of fresh air in a market often clouded by gimmicks.

Topics Covered:

(00:00) - Intro
(03:33) - Bros, barbells, and bullsh*t
(05:01) - The hidden pitfalls of online templates
(07:49) - Branding vs platform
(15:32) - The raw and real guide to being yourself in a world of fakes and sales pitches
(20:53) - How to push through fear and f*cking post something
(23:18) - A no-BS guide to discovering your true talents
(27:15) - From self-discovery to mastering the art of writing
(30:15) - How to win the internet with your writing
(32:24) - Be specific in a world of boring broadness
(34:14) - Double your email game
(36:12) - Crafting the perfect pitch
(38:04) - Balance intent, storytelling, and real engagement
(40:39) - The bold truth about starting before you're ready
(43:13) - Erica’s top three resources
(44:13) - Where can you connect with Erica?

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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