How to Build a Content Strategy That "Drives Pipeline"
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast7 Maj 2024

How to Build a Content Strategy That "Drives Pipeline"

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***



In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing.
  • (00:00) - Intro
  • (03:51) - Sara's pet peeve
  • (06:34) - First actionable steps as a marketer
  • (10:57) - How to find and convince the right people for content marketing
  • (21:52) - Getting people involved
  • (27:05) - When did you drive more pipeline
  • (28:24) - Sara's content strategy process
  • (33:25) - What's a cluster
  • (36:11) - How do you decide on a cluster
  • (40:21) - The difference between content strategy and editorial calendar
  • (44:49) - How do you deal with the fear of judgment
  • (49:34) - The difference between business in the US and the EU
  • (52:02) - Sara's top 3 resources


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔

Avsnitt(309)

Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries

Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

28 Nov 202349min

A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)

A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

21 Nov 202347min

How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz

How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

14 Nov 202355min

How to Impress Every Time You Speak (5 Unusual Public Speaking Tips)

How to Impress Every Time You Speak (5 Unusual Public Speaking Tips)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

7 Nov 202347min

How Jonathan Stark Runs a $400k Business Working "Just 5h/Week"

How Jonathan Stark Runs a $400k Business Working "Just 5h/Week"

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

31 Okt 202357min

Toxic Hustle: When Business Ambition Eats You Alive (Almost)

Toxic Hustle: When Business Ambition Eats You Alive (Almost)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

24 Okt 202356min

Stop The Scroll, Start The Sale: 7 Ways To Build An Audience Of Future Buyers

Stop The Scroll, Start The Sale: 7 Ways To Build An Audience Of Future Buyers

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

17 Okt 202359min

Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging

Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

10 Okt 202350min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
svd-tech-brief
badfluence
rss-borsens-finest
rss-svart-marknad
uppgang-och-fall
bathina-en-podcast
lastbilspodden
tabberaset
rss-inga-dumma-fragor-om-pengar
avanzapodden
fill-or-kill
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
borsmorgon
24fragor
rss-veckans-trade
montrosepodden