111 - SEO - Where to Start?

111 - SEO - Where to Start?

In episode 111 of the SEOLeverage Podcast, Gert Mellak provides a comprehensive guide for beginners on starting with SEO. He covers the basics, including the importance of an onboarding call, creating a strategy document, and conducting SEO audits. The episode also introduces the ERICA Framework for prioritizing SEO tasks.

Like any endeavour, it's crucial to understand the what, why, and who before embarking on a project. This holds true for SEO campaigns. During the initial phases of the campaign, these aspects should be thoroughly considered. Once you're in the midst of the campaign, whether handled in-house or by an external agency, seeking an outside perspective or conducting an audit becomes paramount to ensure you're headed in the right direction.

Podcast Highlights:

00:00 Prologue

00:44 Podcast Intro

00:54 Introduction to the episode topic

01:28 Why is there a need to put a big focus on the initial phases of a new project?

02:02 What is an onboarding call? (...What are the two reasons why it is important?

02:44 The onboarding process

04:07 How does SEO Leverage ensure that their process brings you closer to your goals?

04:46 Why is an external audit necessary when you are doing SEO in-house?

06:17 Focus on high-priority items with the team and resources.

07:24 Recap

08:03 End

Resources:

The ERICA Framework: Your Answer to the Toughest SEO Challenges - https://www.amazon.com/ERICA-Framework-Answer-Toughest-Challenges/dp/8409212595

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(100)

Ep 144 - Digital PR in the Age of AI: How Mentions Drive Visibility  with Natalie Severt

Ep 144 - Digital PR in the Age of AI: How Mentions Drive Visibility with Natalie Severt

In episode 144 of the SEOLeverage Podcast, Gert Mellak and Natalie Severt delve into the intricacies of digital PR and earned media. They discuss the importance of building relationships with journali...

2 Feb 29min

Ep 143 - Navigating AI in Website Design: The Future of Smarter and More Personalized Sites with Greg Merrilees

Ep 143 - Navigating AI in Website Design: The Future of Smarter and More Personalized Sites with Greg Merrilees

In episode 143 of the SEOLeverage Podcast, Gert Mellak and Greg Merrilees discuss the evolving landscape of website design, particularly in the context of e-commerce. They explore the integration of A...

13 Nov 202531min

142 - How to Build a Brand That Sells: Strategies for E-Commerce and Service Businesses with Kristina Rajzer

142 - How to Build a Brand That Sells: Strategies for E-Commerce and Service Businesses with Kristina Rajzer

In this episode of the SEO Leverage Podcast, Gert Mellak welcomes Kristina Reiser, brand strategist at Recognized, for a deep dive into what it really takes to build a brand that resonates — and sells...

6 Juni 202543min

141 - What AI Thinks About You — Dixon Jones Reveals What ChatGPT Really Knows About Your Brand

141 - What AI Thinks About You — Dixon Jones Reveals What ChatGPT Really Knows About Your Brand

In this game-changing episode of the SEOLeverage Podcast, Gert Mellak is joined once again by SEO pioneer Dixon Jones (founder of Majestic, InLinks, and now Wake – What AI Knows About You). Together, ...

30 Maj 202546min

140 - Inside 90 Day Korean's Epic SEO Comeback – with Founder Joseph Armstrong

140 - Inside 90 Day Korean's Epic SEO Comeback – with Founder Joseph Armstrong

In this episode of the SEOLeverage Podcast, Gert Mellak sits down with Joseph Armstrong, founder of 90 Day Korean, to dive into a story every digital entrepreneur dreads: losing 70% of website traffic...

19 Maj 202547min

139 - The Well-Oiled Machine: Operational Excellence Unpacked with Lloyd Thompson

139 - The Well-Oiled Machine: Operational Excellence Unpacked with Lloyd Thompson

In Episode 139 of the SEOLeverage Podcast, host Gert Mellak sits down with Lloyd Thompson, founder of VirtualDOO, to unpack the chaos of business operations and how founders can stop being the bottlen...

17 Mars 202548min

138 - Amazon Partnerships with Nick Penev

138 - Amazon Partnerships with Nick Penev

In episode 138 of SEOLeverage Podcast, host Gert Mellak sits down with Nick Penev, founder of Extreme Power Brands and expert in partnerships and e-commerce growth strategy. They explore the art of le...

2 Jan 202551min

137 - Your AI Clone is Ready with Joe Fier

137 - Your AI Clone is Ready with Joe Fier

In episode 137 of the SEOLeverage Podcast, Gert Mellak and guest Joe Fier talk about Delphi, an innovative technology that lets you create an AI clone of yourself. Additionally, they explore how AI to...

13 Dec 20241h 7min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
badfluence
rss-borsens-finest
svd-tech-brief
rss-svart-marknad
bathina-en-podcast
uppgang-och-fall
avanzapodden
fill-or-kill
rss-inga-dumma-fragor-om-pengar
rss-dagen-med-di
lastbilspodden
tabberaset
kapitalet-en-podd-om-ekonomi
dynastin
rss-kort-lang-analyspodden-fran-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon