Soundmarks: AT&T, United Airlines, and inventive sonic branding
Companies spend a lot of time and effort perfecting the look of their brands. But now what a brand sounds like matters just as much. We trace the history from songs to jingles to what's called sonic branding, following the creative process that led to AT&T’s iconic four-note sound logo. And we'll explore what comes next: multi-sensory marketing. Can sound change how beer tastes? This episode originally aired on Household Name. Twenty Thousand Hertz is produced out of the studios of Defacto Sound, and hosted by Dallas Taylor. Follow Dallas on Instagram, TikTok, YouTube and LinkedIn. Join our community on Reddit and follow us on Facebook. Become a monthly contributor at 20k.org/donate. If you know what this week's mystery sound is, tell us at mystery.20k.org. Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/soundmarks Learn more about your ad choices. Visit megaphone.fm/adchoices
15 Juli 201928min
Deaf Gain: The promise and controversy of cochlear implants
The last few decades have seen amazing improvements in cochlear implant technology. Professor Michael Dorman reveals what they really sound like, and how they can help out with more than just our hearing. But should we be advocating cochlear implants at all? We chat with deaf graphic designer Brandon Edquist about why he chooses not to use his implant, and why the Deaf community is up in arms against them. Twenty Thousand Hertz is produced out of the studios of Defacto Sound, and hosted by Dallas Taylor. Follow Dallas on Instagram, TikTok, YouTube and LinkedIn. Join our community on Reddit and follow us on Facebook. Become a monthly contributor at 20k.org/donate. If you know what this week's mystery sound is, tell us at mystery.20k.org. Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/deafgain Learn more about your ad choices. Visit megaphone.fm/adchoices
1 Juli 201924min
Plants That Listen (and some that sing)
Have you ever wondered what your dog or cat would say to you if they could talk? How about your plant? In this episode we explore the world of bioacoustics and cognitive ecology. Featuring MIDI Sprout creator, Joe Patitucci, and ecologist, Monica Gagliano, who is the author of Thus Spoke the Plant. Twenty Thousand Hertz is produced out of the studios of Defacto Sound, and hosted by Dallas Taylor. Follow Dallas on Instagram, TikTok, YouTube and LinkedIn. Join our community on Reddit and follow us on Facebook. Become a monthly contributor at 20k.org/donate. If you know what this week's mystery sound is, tell us at mystery.20k.org. Check out Data Garden’s plant music at datagarden.org. Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/plantsthatsing Learn more about your ad choices. Visit megaphone.fm/adchoices
17 Juni 201922min
Sonic Illusions: Can you really trust your ears?
What we hear is incredibly personal and we all hear things differently. Sometimes our ears can even play tricks on us. Sonic illusions put a spotlight on the unique function of our hearing and how our backgrounds and biology affect how we process sound. Psychologist Dr. Diana Deutsch and neuroscientist Dana Boebinger explain why our hearing is a unique sense and why sonic illusions can fool us. Twenty Thousand Hertz is produced out of the studios of Defacto Sound, and hosted by Dallas Taylor. Follow Dallas on Instagram, TikTok, YouTube and LinkedIn. Join our community on Reddit and follow us on Facebook. Become a monthly contributor at 20k.org/donate. If you know what this week's mystery sound is, tell us at mystery.20k.org. Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/sonicillusions Learn more about your ad choices. Visit megaphone.fm/adchoices
3 Juni 201923min
Mother of Dragons(sounds): Game of Thrones’ bittersweet sounds
Game of Thrones is a global phenomenon that has redefined the fantasy genre. Viewers from around the world gather every week to anxiously watch what will happen next. The actors, writers, directors, and visual artists have all received well-earned recognition for their role in the show. But some heroes’ work goes largely unnoticed. Paula Fairfield is the sound designer behind the more fantastical elements in Game of Thrones. She’s given a voice to dragons, direwolves, white walkers, and more. But the story behind these voices goes much deeper than you might think. Hear how Paula’s personal journey played a part in creating some of the most iconic fantasy sounds of the day, and how Game of Thrones helped restore her spirit. Twenty Thousand Hertz is produced out of the studios of Defacto Sound, and hosted by Dallas Taylor. Follow Dallas on Instagram, TikTok, YouTube and LinkedIn. Join our community on Reddit and follow us on Facebook. Become a monthly contributor at 20k.org/donate. If you know what this week's mystery sound is, tell us at mystery.20k.org. Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/mother-of-dragonsounds Learn more about your ad choices. Visit megaphone.fm/adchoices
20 Maj 201922min
Sound Escapes: Nature’s untouched soundtrack
Over his long career, Gordon Hempton has mastered the art of truly listening. He’s known as the Sound Tracker. Some people call him an acoustic ecologist. His recordings and books have made him an international expert on the beauty and importance of undisturbed, natural soundscapes — and the ways human beings have changed them. Now, Gordon Hempton is losing his hearing. But with that loss has come an intense urgency to share his life’s work — and his passion — with as many people as are willing to listen. Twenty Thousand Hertz is produced out of the studios of Defacto Sound, and hosted by Dallas Taylor. Follow Dallas on Instagram, TikTok, YouTube and LinkedIn. Join our community on Reddit and follow us on Facebook. Become a monthly contributor at 20k.org/donate. If you know what this week's mystery sound is, tell us at mystery.20k.org. Check out the whole Sound Escapes series at BirdNote.org/SoundEscapes, or wherever you get your podcasts. Check out Gordon’s work and buy recordings on his website soundtracker.com. Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/soundescapes Learn more about your ad choices. Visit megaphone.fm/adchoices
6 Maj 201930min
The Voyager Golden Record: Humanity’s message to the cosmos
In the late '70s, NASA launched Voyagers 1 & 2 to explore the furthest reaches of our solar system and beyond. But something amazing was included on those space probes... a 90-minute time capsule of sounds, language, and music from Earth called The Golden Record. Its intended recipient? Any intelligent extraterrestrial life that might stumble upon it. What did Carl Sagan and his team put on the record to represent all of humanity? How would aliens decode it? For the first time ever, the album will be deconstructed track-by-track. Featuring Tim Ferris and Linda Salzman Sagan, two pioneers behind the record. Twenty Thousand Hertz is produced out of the studios of Defacto Sound, and hosted by Dallas Taylor. Follow Dallas on Instagram, TikTok, YouTube and LinkedIn. Join our community on Reddit and follow us on Facebook. Become a monthly contributor at 20k.org/donate. If you know what this week's mystery sound is, tell us at mystery.20k.org. Get your copy of the Voyager Golden Record at ozmarecords.com. Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/voyagergoldenrecord Learn more about your ad choices. Visit megaphone.fm/adchoices
22 Apr 201934min
Bird Translation Guide: Decoding Tweets, Hoots, & Warbles
When was the last time you stopped and really listened to birdsong? Ever wonder what they’re singing about? We chat to Kenn Kaufman and Dr. Irene Pepperberg about the extraordinary complexity to the avian arias, how they’re produced, what they mean, and how vocal acrobatics can reveal a surprising hidden intelligence. Twenty Thousand Hertz is produced out of the studios of Defacto Sound, and hosted by Dallas Taylor. Follow Dallas on Instagram, TikTok, YouTube and LinkedIn. Join our community on Reddit and follow us on Facebook. Become a monthly contributor at 20k.org/donate. If you know what this week's mystery sound is, tell us at mystery.20k.org. Check out The Growth Show wherever you get your podcasts. Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/birdsong Learn more about your ad choices. Visit megaphone.fm/adchoices
8 Apr 201927min
