EP 284: Bullseye Marketing w/Louis Gudema
Recent research says that over 80% of companies are seriously under-investing when it comes to their marketing. Louis Gudema, author of the new book "Bullseye Marketing", wants to helps businesses imp...
24 Sep 20181h 4min
EP 283: An Introduction to Facebook Analytics w/JD Prater
Have you heard of Facebook Analytics? Well, chances are you haven't and JD Prater, Director of Growth at Beautiful.AI, says that most marketers aren't using this tool to measure their results and usin...
18 Sep 20181h 8min
EP 282: The Google Medic Update w/Ruth Burr Reedy
Earlier this month, Google released a new update to their core algorithm that many in the SEO industry are labeling "The Google Medic Update". Ruth Burr Reedy, the Director of Strategy with UpBuild, i...
4 Sep 20181h 2min
EP 281: What You Need To Know About Google Sponsored Units w/Elizabeth Marsten
Chances are you've seen (or clicked!) a Google Sponsored Unit and you had no idea what it was. Not a lot is known about Google Sponsored Units as they are new to the shopping environment. Elizabeth M...
28 Aug 20181h 2min
EP 280: The Neuroscience of Storytelling w/Joe Lazauskas
Joe Lazauskas joins us on the show today to break down a few of the major concepts in his new book "The Storytelling Edge." This book came out earlier this year and it dives deep into the neuroscience...
21 Aug 20181h 11min
EP 279: The Importance of Digital Knowledge Management w/Jeff Rohrs
Over the last year or so, we've all seen a big shift in the search and with the growth of devices like the Amazon Echo and Google Home, it has become even more important that your organization has a w...
14 Aug 20181h 13min
How To Drive More Leads To Brick & Mortar Businesses w/Ben Adkins
Dr. Ben Adkins is a licensed and practicing chiropractor turned Facebook marketer and agency owner. In this special episode, we discuss with Ben about his journey from chiropractor to a marketer and w...
7 Aug 201859min
EP 277: Demand Generation for 2020 w/Jason Miller
Over the last eight years, demand generation has undergone a radical change as the tools and techniques have rapidly shifted. Jason Miller, the Head of Content and Social at LinkedIn EMEA, wrote a gre...
31 Juli 20181h 11min
