Coaching for Leaders1 Juli 2024

687: Getting Better at Internal Communication, with Roy Schwartz

Roy Schwartz: Smart Brevity

Roy Schwartz is co-founder and CEO at Axios HQ, the world’s first AI-powered internal communications management platform. He’s also the co-founder of Axios, the award-winning news organization known for its Smart Brevity writing style. He’s the co-author, along with Jim VandeHei and Mike Allen of Smart Brevity: The Power of Saying More With Less*.

Most organizations spend way more time and strategy on external communications than internal ones. In this conversation, Roy and I discuss how your internal strategy can reduce email, save time, and create space for innovation and insight.

Key Points

An effective, internal publication via email reduces the amount of total messaging people receive.
Position one, big item in every publication. There should be a hierarchy of what’s important, since not everyone will read everything.
Keep each topic to 200 words and under 1,000 words for the entire publication.
For each topic, start with a strong, first sentence — and then provide context for why it matters.
Find a word other than “newsletter” to name a regular, internal publication.
Bring personality and smiles into internal publications. People will engage and look forward to reading.
Done well, internal publications help inform, recognize, provide accountability, and allow leaders to focus on the human aspects of communication.

Resources Mentioned

Smart Brevity: The Power of Saying More With Less* by Jim VandeHei, Mike Allen, and Roy Schwartz
Axios HQ: AI-powered newsletter software

Interview Notes

Download my interview notes in PDF format (free membership required).

Related Episodes

The Way to Make Sense to Others, with Tom Henschel (episode 518)
Getting Better at Reading the Room, with Kirstin Ferguson (episode 651)
Get People Reading What You’re Sending, with Todd Rogers (episode 666)

Discover More

Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(793)

790: How to Help a Team Flourish, with Daniel Coyle

Daniel Coyle: Flourish Daniel Coyle is the New York Times bestselling author of The Culture Code, which was named Best Business Book of the Year by Bloomberg, BookPal, and Business Insider. He has ser...

6 Juli 39min

789: The Counterintuitive Secret to Creativity and Focus, with David Epstein

David Epstein: Inside the Box David Epstein is the author of the #1 New York Times bestseller Range and The Sports Gene, both of which have been translated into more than 30 languages. He was previous...

29 Juni 39min

788: How to Work with Poisonous People, with Leanne ten Brinke

Leanne ten Brinke: Poisonous People Leanne ten Brinke is an Associate Professor at the University of British Columbia, where she directs the Truth and Trust Lab. Her research investigates trust, decep...

22 Juni 39min

787: Better Leadership Through Humor, with Chris Duffy

Chris Duffy: Humor Me Chris Duffy is an award-winning podcaster, comedian, and television writer. He hosts the podcast How to Be a Better Human and you can find his comedic TED talk, “How to find laug...

15 Juni 38min

786: The Problem with Reorgs and How to Do Better, with Phil Le-Brun

Phil Le-Brun: The Octopus Organization Phil Le-Brun is an executive in residence at Amazon Web Services and a former corporate VP and international CIO at the McDonald’s Corporation. He is a sought-af...

8 Juni 37min

785: Make Your Task List Work for You, with Liane Davey

Liane Davey: Thoughtload For the past 25 years, Liane Davey has researched and advised teams on how to achieve high performance. She is the author of You First and The Good Fight and is a regular cont...

1 Juni 39min

784: How to Protect the Organization You Love, with Eric Ries

Eric Ries: Incorruptible Eric Ries is the creator of the Lean Startup method, and the author of the New York Times bestseller The Lean Startup, The Leader’s Guide, and The Startup Way. Over the last t...

25 Maj 38min

783: How to Take Back Your Evenings, with Guy Winch

Guy Winch: Mind Over Grind Guy Winch is a psychologist and bestselling author who advocates for integrating the science of emotional health into our daily lives. His TED talks have attracted over 35 m...

18 Maj 38min